Branding & Logo Design Services
Please find under a summary covering project details and feedback. The innate facts are kept as they are, private information is amended.
Introductory information
A fast induction on the buyer’s organisation
I was a part of the corporate marketing cluster at Intel Corporation, a producer of microprocessors and other technology devices.
Desired goal
What challenge were you trying to address with BrandLink Advisors?
We needed a team to prepare branding services, including logo design help. We were relaunching our organisation brand and needed to complete for our unveil at the Consumer Electronics Show.
Provided solution
What particular tasks were responsible for?
The BrandLink team developed the brand architecture for the organisation oneness, including the corporate logo and fruit names. I was responsible for the non-fruit branding activities, ranging from aggregation engagements to interpolitical programs. Q (Brand Strategy &, Identity Advisor, BrandLink Advisors) created all items for our brand oneness and strategy, matching it to the vision we had. We developed a program for interaction and messaging, and created separate marketing programs.
Was there a dedicated team?
I primarily worked with Q, who interacted with his team for the fruit-based parts of the project.
How did you come to work with BrandLink Advisors?
Intel had hired a new CMO, who selected separate strategic associates to work with. I wasn’t a part of the choice process for choosing BrandLink Advisors.
How much have you invested with them?
We’ve spent between $250,000-$500,000.
What is the terminal result of working with ?
We worked unitedly from June 2005–October 2008.
Results achieved
Are there any measureable or plum results?
It',s been over 10 years since this project with BrandLink Advisors, and their work is just as powerful and appropriate as it was in the commencement. Our brand has survived the test of time, and we feel there is more to come from their condition work. They ensured we could fit to possible forthcoming changes, and they created a powerful framework for the brand to exist within.
How did BrandLink Advisors accomplish from a project treatment standpoint?
Though I worked in California and BrandLink Advisors were in New York, we had a high quantity of face-to-face interaction. We primarily interacted through phone, email, and in-person meetings. It felt like Q never rested during this project owing he’d always have work revised and prompt for me see morning. They were skilled in preparing the materials and having hard, organized, reflection leadership.
What is (from your point of view) the key factor to pay observation while intercourse with ?
BrandLink Advisors were flashing at their work—their emotion and exactness shone through in the project, and we treasured their dedication. Q believed in the work he was doing and ensured seething was done correctly and reflectionfully. Although we had high standards for their team to meet, they were gifted in navigating our expectations and creating new, exciting results. Their team was skilled at pushing the envelope and finding a level of boldness we were snug with. They were the consummate sample of what a big professional relationship should look like—a associate with terrible experience furthering a team toward their goals. Working with them was an exceptionally real experience.
Do you have any advice for possible clients?
To have a lucky associateship, a client must love and respect their branding process. You should stay open to learning from an expert in the field, and recollect that a strong process takes longer. If you are excited by the work and collaborating with an expert, your experience can be more profitable.