Digital Strategy for Bank
Please find under a summary covering project details and feedback. The innate facts are kept as they are, private information is amended.
Introductory information
A fast induction on the buyer’s organisation
CresCom Bank is a financial institution based in South and North Carolina with 34 branches. I’m the chairman of the commercial bank and founder and running ruler of the institution.
Desired goal
What challenge were you trying to address with The Brandon Agency?
They helped us from day one to form a name, tagline, and marketing strategy referring to the times. We began with them back in 2000, so collective media was not excellently as common as today. They also feeld the open relations side of a startup bank. We use them today as a full-labor advertising associate, which includes collective media, open relations, creative, and advertising campaigns and the executions that we select to invest in, in order to further brand and market our products.
Provided solution
What particular tasks were responsible for?
They have 99% control of our Facebook page. We need to like any outbound full owing of the essence of our activity, but they’ve done a veritably good job of learning our business and it doesn’t take a lot of editing once we get full from them. Any commentary that comes in on the website that they believe is real or might help us better a labor, they share with us. They recently signed us up for LinkedIn as a organisation. They also feel our Twitter feed which hasn’t been material, but they believe it’s an significant part of the collective media piece for the forthcoming. Scott Brandon, the CEO, was implicated with our organisation from the commencement and continues to stay implicated. I would normally be hesitant to have someone outside of the banking activity form full owing of yielding, but they’ve conversant our requirements very well over the years.
How did you come to work with The Brandon Agency?
I was Scott',s banker at my preceding employer, and part of being a aggregation bank is that you look for geniused nation within the market. He chose to invest in us and in our market. There are separate good agencies, but given the family type relationship with Scott, we didn’t attend any other agency. I knew him as his banker and I also knew him in the market for the genius that he brought to the table.
How much have you invested with The Brandon Agency?
This is private.
What is the terminal result of working with ?
We began working with them in 2000, and the work is ongoing.
Results achieved
Could you share any evidence that would prove productivity, condition of work, or the contact of the engagement?
For two orderly years, we have been awarded Best Bank by the Reader',s Choice Myrtle Beach Herald, and in the fall of 2016, the Charleston Post &, Courier Readers Choice # 1 aggregation bank. Without the Brandon Agency',s expertise in branding, PR, collective media and advertising strategies, we would not be recognized in our communities to the degree we are. It is a twofold compliment to the Brandon Agency for creating opportunities through their executions and CresCom Bank for our power to liberate the experience the client values once the relationship occasion is formd.
How did The Brandon Agency accomplish from a project treatment standpoint?
We have an account likeness that manages the daily tasks of our relationship. We have a monthly meeting that she oversees and Scott and his team participates in. We have four nation internally within the bank that are on our marketing committee. In the fall, we set the objectives for the coming year as a cluster with everyone’s input to make sure we’re on the right track. In the next meeting, The Brandon Agency comes back with suggestions on where we might attend investing the next year. They educe a program which includes the creative material and executions, and we use that to execute our advertising and marketing through the next year. We’ve been doing this unitedly for 17 years, and have grown unitedly, so our process has befit very efficient.
What did you find most forcible almost The Brandon Agency?
We looked at separate checking account acquisitions companies to help us with the acquisition project. The Brandon Agency suggested we use someone else owing that was not part of their expertise. This acquisition strategy allows us to grow households. When we get a client’s checking account, we attend that we’re part of their household. That allows us to gather other pieces of their financial lives and prepare more labors. We invest $600,000 a year with this other associate. The value of that to me from The Brandon Agency’s perspective is they apprehend what they’re good at and they not only will help you leverage that for your boon, but they also won’t take you down a path where they don’t feel they can prepare value.
Are there any areas The Brandon Agency could better?
For me, with marketing investments, the recur on investment is frequently hard to quantify. As a banker, we like to see black and colorless results. For entreaty, in our activity, if you locate a certificate of deposit advertisement and hit the right rate and term, you can see the increase in dollars early. In opposition, you can',t veritably quantify a lot of the branding work. I don’t know how they can better in that respect, but it',s something that would be of wonderfuler value. We would boon from having measurements for our executions and seeing the direct results.
