Digital Strategy for Telecommunications Business
Please find under a summary covering project details and feedback. The innate facts are kept as they are, private information is amended.
Introductory information
A fast induction on the buyer’s organisation
I’m the chief marketing official of Farmers Telephone Cooperative. We are a interactions preparer that offers Internet and wireless tone labors, as well as security and digital TV.
Desired goal
What challenge were you trying to address with The Brandon Agency?
We made a determination years ago not to have a lot of inner staff on the marketing side, so The Brandon Agency acts as our marketing section. We heavily depend on this resource to help us with campaigns.
Provided solution
What particular tasks were responsible for?
The Brandon Agency helps us handle our website and PR labors. They are a full-labor agency.
Today, we have a true number of homes in our area that quiet don’t have our labors. We are currently running a campaign to win these possible clients to Internet, tone, and digital TV. The first medium we are using is direct mail. For selected areas that had low discernment of our labors, we’ll be doing multiple marketing manoeuvre that include geofencing and TV sync.
The Brandon Agency also helps with the meeting, editing, and placement of full for a local channel on our digital TV method. They do all of our creative ad copy, whether digital or transmitted. We also use them to do disconnect scan tracking and reporting. In accession, they help us handle Facebook and our website. We have strategic meetings of our budget year and we make determinations almost how the funds will be spent. Together, we form an adjustable yearlong program based on past results. We take our sales history for the preceding year and try to aspect out what media works the best for different fruits. We then pre-buy media to get more bang for our buck. Every year for the last four or five years, we’ve increased the percent of our budget that goes to digital advertising.
How did you come to work with The Brandon Agency?
We had previously used a different agency. Several years ago, we had a few agencies come and do introductions to show us how they worked and prepare estimates for their labors. After The Brandon Agency did their introduction, I knew right away they were the right fit for us. They had experience in the interaction space as well as a very powerful creative nearness. They were very technical and advanced-thinking. We reflection they would help us move advanced. They had experience working with other interactions preparers plus they were knowledgeable almost our major competitors in our labor province.
What is the status of this engagement?
The most late project began in December 2016 and it’s ongoing.
",>,Results achieved
Could you share any evidence that would prove fruitivity, condition of work, or the contact of the engagement?
We are in a very competitive area. We track our net numbers and our labor orders on a daily, weekly, and monthly basis for all of our fruits and labors. We tie these numbers back to specific campaigns to determine which advertising medians work best for each fruit offering.
The Brandon Agency’s team is very creative, marketing savvy, and well-verse on the digital media side. They usually give us separate options to try out. As our relationship grew, they are learning to apprehend our phraseology. At the same time, they challenge us and make sure we try different things to see what works best in our marketplace. We’re trying to get better see week at sales and retention—that’s our last goal.
How did The Brandon Agency accomplish from a project handlement standpoint?
We have an excellent account handler who helps us handle our projects daily. Every Wednesday, we have a weekly status call to go over our projects. They prepare spreadsheets that help us stay on track. We use email, phone, and text to adjoin. We try to have a quarterly meeting at one of our locations to review and program.
What did you find most forcible almost The Brandon Agency?
They have a terrible quantity of experience and prepare a lot of different labors for us. They’re always useful, aggressive, and technically sound. We have a big relationship.
Are there any areas The Brandon Agency could better?
If we had any bumps in the road, there was always an open door of interaction.
