BRAND POSITIONING: BrandTuitive Branding project at Qualified.One

BRAND POSITIONING by BrandTuitive

Some details

PROTECTING INDIVIDUAL PRIVACY WITH BLOCKCHAIN TECHNOLOGY

CHALLENGE:

Formerly ZenCash, this fast-growing blockchain technology project is much more than a cryptocurrency. They needed a new name and brand messaging to reflect their forward-thinking vision.

CORE INSIGHTS:

Including “Cash” in the project’s name was confusing because their

vision is to be not only a cryptocurrency, but also a full platform of useful, real-life applications. Their vision includes providing users with complete privacy and control of their digital footprint. 

WHY WE',RE PROUD:

With a new name and tagline “Bringing privacy to life,” Horizen’s new brand now communicates how it delivers blockchain privacy in a unique way and how their technology will work to offer a platform of products and services that will improve lives. 

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