NATIONAL DIRECT MAIL: BrandTuitive Branding project at Qualified.One

NATIONAL DIRECT MAIL by BrandTuitive

Some details

ATTRACTING INFOLECTUALS ACROSS AMERICA

 

CHALLENGE:

The Economist magazine has been a highly revered news and human interest publication across Europe for decades. Newer and less well known in the United States, subscription growth for the publication had slowed. They needed a new, bold and on-brand approach to jumpstart subscriptions.

CORE

INSIGHTS:

Current and potential readers of The Economist see themselves as just a bit smarter and wittier truth seekers whose thirst for the latest take on world events is nearly unquenchable. They are smart and always seek more knowledge.

WHY WE',RE PROUD:

For this campaign, BrandTuitive coined the term INFOLECTUAL to appeal to the smart and motivated crowd that favors the Economist Magazine. This 16-page direct mail piece attracted the highest response rate of any mailing over the previous four years.

Our key services