BRAND POSITIONING: BrandTuitive Branding project at Qualified.One

BRAND POSITIONING by BrandTuitive

Some details

WINNING AGAINST HUNGER IN NEW JERSEY

 

CHALLENGE:

Formerly The Food Bank of Monmouth and Ocean Counties, the agency',s name and messaging did not adequately communicate the high quality and variety of services they offer to their clients. Their look and feel was dated and had to better reflect their industry-changing work.

CORE INSIGHTS:

Calling Fulfill

a “Food Bank” did not communicate that they do much more than simply distribute food. They also offer food stamp assistance, affordable health care and more. Fulfill’s constituents want an organization that helps the local community and shares their results.

WHY WE',RE PROUD:

The new name, Fulfill, communicates the work they do fulfilling ALL the needs of the hungry. Immediately following the rebrand, more media than ever have asked to feature Fulfill in broadcast, print and digital PSAs.

Our key services