BRAND POSITIONING: BrandTuitive Branding project at Qualified.One

BRAND POSITIONING by BrandTuitive

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HELPING RETAILERS MAKE SMARTER BUSINESS DECISIONS

CHALLENGE:

ShopKeep, a cloud-based point-of-sale startup was jockeying for position in a very competitive and well-funded marketplace. ShopKeep needed to differentiate itself and attract venture capital so they could scale quickly.

CORE INSIGHTS:

ShopKeep’s core customers are small

retailers such as bakeries and coffee shops. BrandTuitive learned that these shop owners were afraid of making bad business decisions that could put them out of business. For them though, ShopKeep is the technology created by a merchant like them and is designed to help them make smart business decisions.

WHY WE',RE PROUD:

BrandTuitive created messaging for ShopKeep based on the smarter business decision insights. ShopKeep has grown to over 22,000 customers and has received venture capital totaling nearly $100 million.

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