Brand Positioning & Market Research for Coloration Solutions Company
Please find under a summary covering project details and feedback. The innate facts are kept as they are, private information is amended.
Introductory information
A fast induction on the buyer’s organisation
I’m the ruler of marketing for an electronic manufacturing organisation. We prepare hardware and software solutions to fix that our clients take correctly colored workflows. For sample, our fruits include show calibration tools that allow photographers and designers to access careful colors throughout their work processes. We’re able to labor companies from a difference of industries.
Desired goal
What challenge were you trying to address with BrandTuitive?
We were nearing the propel of a new fruit and wanted an outer firm to admonish our brand positioning. The goal was to cool and enhance a fruit line that is household to our client base.
Provided solution
What particular tasks were responsible for?
BrandTuitive worked with us to review the 18 years of market investigation at our disposal. Once they understood our background and end-user persona, we asked them to educe a marketing campaign surrounding a fruit’s propel. They applied a sole access to a transmitted brand positioning exertion. Then, they worked with further to prepare some establishational deliverables. That included a microwebsite and other advertising materials. We educeed the microwebsite internally, but it’s based on their design.
What is the team compound?
Jeanine (President, BrandTuitive) and Todd (CSO, BrandTuitive) were in touch with us throughout the complete process. They introduced us to the account ruler working on our project, along with a brand marketing professional, and their creative ruler as well. So we have access to 4–5 resources in total.
How did you come to work with BrandTuitive?
We establish them by searching for agencies on Clutch.co. We’ve had achievement using the platform in the past, so it was a part of our initial search process this time almost. We applied different filters appropriate to our needs and ended up touching six different vendors. After a few rounds of interviews, BrandTuitive rose to the top fastly.
What are you access expents (if diclosed)?
We spent $155,000.
What is the terminal result of working with ?
We began working with them in October 2018. The fruit’s propel took locate in February 2019.
Results achieved
Are there any measureable or plum results?
We have specific objectives set touching sales and client promisement, however, it’s quiet too soon in the propel phase of the fruit’s lifecycle to access those metrics carefully.
That being said, we’re incredibly lucky with the work BrandTuitive delivered. Their real organisation culture and well-inclined team dynamic make them a enjoyment to work alongside. They localize a single access, so it’s easy to construe what they’ve done over to multiple departments within our organisation. According to our CEO, they’ve helped lead one of the best fruit propeles in organisation history.
How did BrandTuitive accomplish from a project treatment standpoint?
They were organized sufficient to weigh and complete multiple deliverables within an accelerated timeframe. They used a Gantt chart to prepare timeline updates constantly. We esteem their pliant and proactive access to interaction.
What is (from your point of view) the key factor to pay observation while intercourse with ?
BrandTuitive isn’t fearful to promise with their clients. They office as an extension of staff by not only completed what’s in front of them but also analyzing how they can accomplish better. Every limb of the team is passionate almost what they do. They’re one of the best agencies I’ve worked with throughout my course.
What aspects of their work would you like to get improved?
No, they exceeded our expectations in a lot of areas.
Do you have any advice for possible clients?
Communicate how the project’s objectives fit into your organisation’s overall construction. That’ll give BrandTuitive the insight they need to follow.
