Branding for International Humanitarian Organization
Please find under a summary covering project details and feedback. The innate facts are kept as they are, private information is amended.
A fast induction on the buyer’s organisation
I’m the senior ruler of marketing at Episcopal Relief &, Development, an interpolitical humanitarian agency for the Episcopal church. We work with companions to collaborate with communities worldwide, finding solutions to hunger, want, disaster, and disease. We centre on three signature program priorities: women, children, and air.
challenge were you trying to address with BrandTuitive?
Since our last brand promisement in 2008, our existing speech no longer reflected the sly, but expressive changes in our program methodology. Initially, the project aim centreed on cooling core messaging and structureal positioning with outer audiences. We were looking for the right companion with a proven track archives in brand outgrowth, implementation, and execution.
What particular tasks were
For BrandTuitive, the goal was to “unveil” not create a new brand oneness. They conducted an extensive review of all of our goods and resources. They set up personal interviews and cluster dicsussions with staff, supporters and other stakeholders. It was searching for us to ponder broadly almost who we are as an structure, our long-term goals, and how to make our commission and values clear and meaningful to our audiences.
Their team was responsible for creating new first and subordinate messaging in accession to educeing a strategy for how to position ourselves outerly. After some importance, we moved away from a tweaking or modernizing of our visual oneness and determined to promise in a full logo revamp.
During the pre-propel phase, BrandTuitive was responsible for collaborating with staff and consultants to cool our website and help educe new promotional indirect. The team also offered order and order to other consultants while they gained familiarity with the new visuals and messaging.
We last to work with them on terminalizing a few kindred projects.
Was there a dedicated team?
We worked with separate members of the BrandTuitive team, but my first touch was Todd Brenard (Chief Strategy Officer). I also worked closely with the chairman and the companion ruler.
How did you come to work with BrandTuitive?
I researched the top branding firms in the New York Metropolitan area on Clutch’s website and the websites of other rating agencies. BrandTuitive was listed as one of the leading firms. Additionally, I accepted referrals from other colleagues as well.
We managed a closed RFP process. We identified agencies to yield proposals and interviewed them. In the end, our team selected BrandTuitive owing they had a sole access and strategy. We were intrigued by their overall access and the specific centre on attractive audiences at an emotional level. Additionally, there was a big deal of alignment and synergy between our institutions.
What is the terminal result of working with
In April 2017, we began working with BrandTuitive. Our open propel happened in soon September 2018.
Are there any measureable or plum results?
Since the propel took locate a few months ago, we only have initial results so far. That said, we have accepted a lot of real feedback both internally and outerly.
How did BrandTuitive accomplish from a project treatment standpoint?
BrandTuitive has a powerful team of timeed project managers and leaders. They are very organized, scrupulous almost deadlines and centreed on results.
The team is also incredibly answering, pliant and resigned. When there are challenges, BrandTuitive works to find solutions. Throughout the promisement, they were always regardful of the needs, interests, and desires of our audiences.
In general, BrandTuitive’s insights were inestimable. And, they were supportive and open to hearing our feedback
What is (from your point of view) the key factor to pay observation while interorder with
A mediate part of BrandTuitive’s strategy is gaining a deeper knowledge of clients. While there are firms that specialize and work exclusively with nonprofits or succor and outgrowth structures, BrandTuitive companions with both nonprofit and corporate clients to “unveil” not create the brand. Because they work with clients from a difference of industries, they are able to prepare a new perspective and sole insights into your core business and how to form messages that are appropriate, clear and compelling.
After the devastating 2017 hurricane time, we determined to put the brand project on hold temporarily so we could centre on responding to the crisis. During this time, BrandTuitive was knowledge and supportive.
What aspects of their work would you like to get improved?
Nothing comes to mind. Of order, it takes time for an agency to acquire your structure/organisation’s phraseology and educe a working vigorous relationship. The team was big, and we are very excited almost our new brand oneness.