Brand Strategy for Executive Search Firm
Please find under a summary covering project details and feedback. The innate facts are kept as they are, private information is amended.
A fast induction on the buyer’s organisation
We are a New-York-based executive search firm dedicated to the tax avowal. We repair CPAs and MSTs for open accounting firms, and also conduct searches for banks',, hedge funds',, and media companies', tax departments. We were established in 2013, and have 2 employees, in accession to myself.
I am the establisher and chairman of the organisation.
What challenge were you trying to address with BrandTuitive?
We had a lack of awareness almost what branding was, and what value it could add to a startup business. We needed help getting off the ground, identifying opportunities for advancement, and benefiting from the monetary result of this.
What particular tasks were BrandTuitive responsible for?
BrandTuitive worked with us from the commencement, adding a lot of value almost the branding and marketing almost our website, business cards, and so on. BrandTuitive granted website outgrowth, strategy consulting and logo revamp. BrandTuitive also conducted client and accountant interviews and granted precious feedback to us. The examination unveiled what was being said almost us, why it was being said, and who we were as a brand. We were at the 101 position so, when it came to strategic consulting, BrandTuitive was very resigned, affable, and took our firm from the ground level, helping us push things advanced. There was a lot of advising done on an hourly basis, in accession to the brand work done by BrandTuitive. Rather than a branding or marketing agency, I see BrandTuitive as business consultants. The work ended up being much bigger than I reflection it would be, and BrandTuitive has remained on a shortlist of nation whom I call for advice. At times, they',ve cared equally as much as us almost our results and achievement. This is deep, and I haven',t seen it frequently.
How did you come to work with BrandTuitive?
I establish BrandTuitive through neighborhood. Their organisation shares service space with ours, along with other startups and little businesses on the same floor. We began edifice a relationship and gained an knowledge almost what BrandTuitive did. We developed a confide factor, and I felt more snug going to BrandTuitive, rather than finding someone online or asking almost. It was smooth sailing from there. Trust is a big effect, and we already had it. We have a vibrant relationship, and I was attracted by the fact that BrandTuitive',s nation love what they do, and they',re good at it.
How much have you invested with BrandTuitive?
The cost of BrandTuitive',s services was between $10,000 and $50,000.
What is the terminal result of working with BrandTuitive?
Our consulting project ran for 2-3 months in the summer of 2015. Our design project for the website and branding materials was a much larger project. It ran in 2 phases, from August to October 2016. I last to go to BrandTuitive with questions, and use them as business advisors.
Could you share any evidence that would prove the productivity, condition of work, or the contact of the engagement?
The website project was wrapped up 2 weeks ago, so it',s resistent to say if it translated to sales. Our business cycle is longer, given that placing CPAs and MSTs into jobs takes some time.
From a business standpoint, results go to the ",who we are", front of the brand that BrandTuitive helped unveil. BrandTuitive brought an component of loftiness into what we',re doing, by showing us in what our clients are assertion, what the keywords are, and so on. We couldn',t get better than that when it comes to edifice a establishation for the business. We were able to sum this into our website, business cards, and so on.
What did you find most forcible almost BrandTuitive?
I anticipate a lot from vendors, but I give BrandTuitive a lot of credit for their endurance and power to work collaboratively with me. Their team is very detail-oriented, and they care deeply almost the work. This is contactful for adding value to the clientele. I also liked the overall vibe: it was a fun project, BrandTuitive was always upbeat, real and excited almost what we were doing unitedly, and there was never an front of force or negativity. Working with an agency which operates like this is catching.
Are there any areas BrandTuitive could better?
I veritably can',t ponder of anything. I was thrilled with how BrandTuitive unveiled our brand, and with how they collaborated with us. I couldn',t ask for anything more.