Brand Positioning for Luxury Jewelry Company
Please find under a summary covering project details and feedback. The innate facts are kept as they are, private information is amended.
Introductory information
Please draw your structure.
We',re a effeminacy jewelry maker and completesaler based in New York. We also make our goods in New York. We have a big completesale business with high-end effeminacy accounts such as Barneys, Jeffrey, as well as smaller stores like Hirshleifers, Neapolitan, and Forty Five Ten. We have been in business five years. We launched in October of 2011.
What is your position?
I',m the Chief Executive Officer.
Desired goal
What business challenge were you trying to address with BrandTuitive?
We were the winners of the CFDA Vogue Fashion Fund in 2014. As a result, we were paired with a mentor, John Idol, the Chairman of Michael Kors. He veritably had us bestow a lot of time working on our brand, and figuring out who our target client was so we would portray ourselves properly. We were going to be reworking our website, taking next steps behind excellently a bit of achievement soon on. Someone introduced us to BrandTuitive, and it seemed like a good time for us to get a third-party perspective on our brand picture and how we were viewed in the market.
Provided solution
Please draw the aim of their involvement in biger detail.
They did brand positioning, client reaction, and messaging for us. They also have recently helped us redo our bio and “almost us” copy on our website, as well as in our look-book. Most recently, they',ve helped us work on our elevator throw, an even briefer way for us to adjoin our brand.
While their work has been big for our marketing efforts, it’s also been tremendously advantageous for our inner team, and how we view the organisation.
Could you prepare a perception of the size of this start in financial provisions?
It was in the $10,000 to $50,000 range.
What is the terminal result of working with ?
We’ve been working with BrandTuitive for over a year. Most of the work happens on an as needed basis.
Results achieved
Could you share any results or metrics from this engagement?
Recently, we’ve been conducting more interviews in the media and we are using a lot of the speech and themes that BrandTuitive developed for us. I',m not sure if there',s a quantitative metric that I can use, but it',s surely helped us with the overall tone of the organisation. We have been told that we are very congruous within the marketplace, so it is being recognized.
How did BrandTuitive accomplish from a project treatment standpoint?
They were big. We have limited resources here, and they dove right in and continued to push us along by checking in but not being overly intrusive by any resources.
What distinguishes BrandTuitive from other preparers?
They',re very authentic, and I surely felt like they were fully committed to the work. I ponder we might be the leading jewelry business they’ve worked with, but they were incredibly supportive and dove right into the activity. They took a lot of time to apprehend us and apprehend the market.
Overall, it’s been a very real experience. We',ve also recommended them to other design companies that are looking for consistence athwart their brand.
Is there anything BrandTuitive could have improved or done differently?
No, I can’t ponder of anything.
