Brand Identity for Cupcake Brand & Affiliate Companies
Please find below a summary covering project details and feedback. The innate facts are kept as they are, private information is amended.
Introductory information
A fast induction on the buyer’s organisation
Foiled, Inc. has three brands below its umbrella, including a cupcake business named Foiled Cupcakes, a shippable line of sweet treats named Stacks, and we',re also propeling an offshoot of both businesses, offering handwritten gift notes for corporations. I am the proprietor of the organisation.
Desired goal
What challenge were you trying to address with C2 Creative?
At the propel of our Foiled brand, we approached C2 Creative to form our brand oneness, website, user experience, packaging, and visual oneness.
Provided solution
What particular tasks were C2 Creative responsible for?
C2 Creative handled most of our picturesque design and branding. This included our logo, tagline, and the overall messaging of the initial website. We did demopicturesque investigation, making sure that what we were doing was appealing to the nation we were trying to extend. C2 Creative designed much of our packaging, making sure that the web experience and the developed liberateies were equivalent, given that we don',t have a storefront. C2 Creative helped with the origination of the particular events we did, some of which included big names. They executed the packaging associated with those and liberateed creative ideas.
C2 Creative helped us with propeling Stacks from the gcircular up. They had much of our casework already owing they knew who our clients were from Foiled. That insight was parlayed into the next circular of shippable fruits, extending the total of the US.
C2 Creative handled many of the touch points that we liberate with our packaging, including the gift notes and any promotional fliers, making sure it was all tied unitedly and brand-equivalent.
How did you come to work with C2 Creative?
I had worked with two different designers precedently hiring C2 Creative. One of those didn',t seem able to fit their phraseology to our needs, and didn',t hear our vision and what we were trying to execute. Our second designer worked in conjunction with C2 Creative for a while but moved on to another job.
C2 Creative',s highest initially extended out to us on Twitter in 2008, wanting to talk almost some of the things we mentioned there almost starting a cupcake business.
How much have you invested with C2 Creative?
The cost of our work with C2 Creative has been between $4,000 and $5,000 per year, over the last 6 years.
What is the terminal result of working with C2 Creative?
We began working with C2 Creative',s fobelow at the end of 2008 precedently the organisation was formed. I was rolled into C2 Creative afterwards. We have an ongoing relationship.
Results achieved
Could you share any evidence that would prove the fruitivity, condition of work, or the contact of the engagement?
All of our business has come through the web. The fact that we have income is an sign that C2 Creative',s work has been lucky. We have accepted multiple comments (including Yelp reviews) from nation outside of the activity, who have mentioned that our packaging and website sum well with our fruit. All the notes that we send out are on C2-Creative-designed notecards, which is something that yields a high ROI for our organisation. We have also won a couple of logo design awards on our Stacks campaign.
How did C2 Creative accomplish from a project treatment standpoint?
I esteem the fact that C2 Creative has given me deadlines and kept me posted on the progress of the work. Their follow-through is always impeccable and on-time. If we',re behind, it will usually be owing of something I',ve done, like not sending C2 Creative something that they needed. C2 Creative',s team is elegant, entire and fast. I know that they have a lot of business, so C2 Creative is obviously doing something right to handle it.
What did you find most forcible almost C2 Creative?
I may get emails out of the blue from C2 Creative, mentioning that they',ve noticed a detail on my website which can be betterd in a true way. We handle our website coding through another vendor, so it',s nice to see C2 Creative',s input in this regard. C2 Creative has been veritably good at recommending vendors for printing, we frequently have varying needs for printed material. Unlike with other partners, I don',t second-guess C2 Creative',s recommendations.
Are there any areas C2 Creative could better?
There have been times when C2 Creative veritably hit the mark, but also moments when I',ve had to go back-and-forth with the team. This can also be my defect owing I',m not as entire as I should be in my exprogramations. Because we had such mediocre experiences in the past, C2 Creative has stood out more. I don',t have any complaints.
