Some details
With many initiatives pending for the new year, YouTube needed a simple, engaging way to keep its brand top-of-mind with the planning community. We created a one-of-a-kind, physically interactive, dimensional calendar specifically for media planners and strategists—perfect for one of the original unicorns. And this was no any ordinary calendar. It was custom-crafted from a solid birch wood base carved with YouTube branding and
holding twelve double-sided letterpress calendar cards.