Some details
Challenge: Develop a comprehensive, multi-channel digital strategy to educate, inform and communicate to a wide breadth of audiences about a new innovative therapy. Due to the relatively small number of people affected by advanced disease, quality interaction and engagement levels were critical to success.
Results: Since launching the site, engagement levels across a number of key
metrics have continued to exceed industry standards, reflecting the relevance of program content to the target audience. Bounce rates for the site have remained far below the industry average of 50 percent, with the typical visitor staying on the site for an average of 3.2 minutes and viewing 4 pages of content.
