Challenge: A leading global medical device company tasked Cadient Group with improving communications between field-based sales representatives and their customers. The goal was to increase brand and product engagement among surgeons and supporting HCPs while allowing the sales team to improve the reach and frequency of communication and understand the associated sales impact.
Results:… Within one year of its launch, Cadient’s HCP Portal solution attracted nearly 5,000 total users, 89 percent of whom are targeted healthcare professionals. Engagement and frequency among HCP customers on the site is very high, with an average of 21 return visits and multiple downloads per visit. In addition, the HCP Portal allowed sales representatives to build relationships with more than 4,000 registered healthcare professionals and staff—creating an easier path to personal selling access.