Some details
The team at Casper was looking to implement a data-driven approach to web development by using A/B tests to determine which presentations have the most meaningful impact on conversions.
Chromatic collaborated with the team at Casper to get A/B tests in front of customers quickly. 30+ A/B tests were deployed across all facets of a customer',s experience to give the Casper team valuable insights to what moved the needle
to increase conversions.
",Chromatic',s work has been quality, and I',d be happy to recommend them to anyone looking to build out prototypes, contribute ideas, or just extra developer resources.",
— Victor Yang, Front End Development, Casper