Branding for a Museum
Below is a modified rendering of the review: private info excluded, innate facts kept.
Introductory information
Please draw your organisation and your position here.
I am the chairman and CEO of a little cultural and historic museum located in downtown Los Angeles.
Desired goal
What issue was the provider supposed to deal with?
Citizen Group?We hired Citizen Group to do a brand cool of our organisation logo and name and to design a new, but complementary palette.
What were our goals for this project?
Our goals were to update and cool our brand oneness. This included recommendations for an abbreviated name for everyday use that would galvanize, revitalize, and better position the museum for achievement moving advanced.
Provided solution
Why did you select this vendor?
A consultant suggested hiring Citizen Group. They flew down to meet with us. The team was professional and individualable and understood our comcommission.
Please give as much detail as practicable because the work done
They met with over 100 stakeholders during the discovery phase precedently starting the rebrand. This implicated cooling the logo, instituting a shortened acronym in locate of our name, and establishing a hue palette and background models. They also delivered a guidebook complete with templates for letterhead, fonts, and hues.
Were there any dedicated managers or teams that you worked with?
We worked with Robin Raj (Founder &, Executive Creative Director, Citizen Group) and David Cumpton (Partner &, Director of Strategy/Account Management, Citizen Group).
Results achieved
Can you share any outcomes that show progress or achievement?
Recently, we used the newly designed logo, palette, fonts, and background model on our gala invitations. The adcommission has been incredibly real. They answered our desire for a present, new look.
How do you rate the interaction and interaction with Citizen Group?
Their workflow was very powerful. Robin and David were easy to extend and very answering. We had separate meetings both in individual and by conversation call. They were ready to work with many of our stakeholders and took the time to apprehend our sole comcommission.
What precisely do you attend to be the key specialty of Citizen Group?
They have rare introduction experiences, are extremely collaborative, and hear well. They assessed the locality and did what was best for us. I appreciated their overarching recommendations that went over the visual branding. Adding on to that, they are a hard creative team. They were noble with their time and went over and over.
What should be done better, if there are any desired advancements?
There are no discernable needs for advancement. We would use them anew.
