Some details
We were thrilled when our client for this project, a successful film director, came to us with his work in progress. He and two friends had been working to create a way to use bright light and an iPhone camera to create “light drawings” similar to the way a DSLR camera is able to capture moving light. They needed to iterate on the underlying light-drawing video technology, and find ways to process the video after it is
created.We created playful, colorful designs that would appeal to a wide range of ages. The app needed to be as enticing to an 8 year old as a 50 year old. We also wanted to find ways to help the users develop more skill and confidence, as well as the ability to gamify the light-drawing experience. We iterated on different ways to show the user brush options, and ultimately the client wanted the brush selector to feel like opening a palette of watercolors. There are 5 different light brushes, and 9 different colors to choose from.
The app can be used in a “freestyle” manner wherein the user can just use a flashlight to start drawing in the air. Users can also select “Tracing Paper”, which superimposes simple line drawings on the screen that can then be traced to create an image. The app allows import of images from the camera roll that are also displayed so that they are easily traceable.
There are two games in the app - one geared for one person to use and the other for 2 to 4 players.
The app allows a one-time purchase to open additional recording time, two additional colors, and two additional brush styles.