Together with Coca-Cola we created a concept for a food festival tour where we brought together original and extraordinary gastronomes with the Coca-Cola glass bottle. The guests were treated to various activities over the course of the three-stop tour in Munich, Berlin and Cologne. Among other things, there were workshops with touring-chefs, delicious food, live music and of course, an ice-cold coke.
As creative lead,… CLY was responsible for the development of the concept as well as the implementation. We planned and implemented the decoration of the complete tour, but also looked after the restaurateurs throughout the entire process and arranged their travel. The tour took place on three consecutive weekends in August and September. The locations were strategically chosen to reflect the original character of the tour.