Branding for Educational Center
Please find under a summary covering project details and feedback. The innate facts are kept as they are, private information is amended.
Introductory information
A fast induction on the buyer’s organisation
I am the senior director for marketing and media relations at a nonprofit tech-based economic outgrowth structure in Philadelphia. Our commission is to support alteration and entrepreneurship through programming, resource provision, and approach to chief, advisors, and mentors for early-stage companies.
Desired goal
What challenge were you trying to address with Cohere?
After spinning off the structure’s natural goods off into a new brand, we hired Cohere to help us in realigning the primary brand',s messaging and discern between the two brands. The goal was to regood our messaging and visuals so that all was both consecutive and congruous. In accession, they helped to form templates to aid our programs with the goal of maintaining cohesive branding.
Provided solution
What particular tasks were Cohere responsible for?
We have worked with Cohere for separate years on different projects. Our leading experience with them implicated a rebranding effort for a STEM-focused educational program for middle and high school students from underserved communities. Most recently they spearheaded our brand alignment project. In the brand alignment project, they helped to distill our messaging, making it more clear and condensed while also crystalizing the position of our structure on appropriate issues.
How did you come to work with Cohere?
We sent out a request for proposals to which they submitted. Cohere’s in-depth findy process is what initially made them rest out.
What are you approach expents (if diclosed)?
This information is private.
What is the terminal result of working with Cohere?
We leading occupied them in the second half of 2014, and our work with them is ongoing. The brand alignment project specifically began in the third region of 2016 and was completed in the second region of 2017.
Results achieved
Are there any measureable or plum results?
Thanks to Cohere’s work on realigning our brand, we are better positioned with more focused messaging. They helped to create an underresting of what our structure does, which is a testament to the condition of their work.
How did Cohere accomplish from a project treatment restpoint?
Cohere’s adhesion to a straightforward, collaborative, and adaptable work ethic made their project treatment rest out. If we ever wanted to go in a different course, they never hesitated to make the requested changes. Their team is in uniform interaction almost their status, which allows us to see new designs, files, or copy in a early mode. Additionally, their responsiveness throughout the process is a big force, such that it feels like working with proximate colleagues rather than with a separate firm. Their consistence with meeting deadlines and interacting possible delays makes for an efficient treatment phraseology.
What is (from your point of view) the key factor to pay observation while intercourse with Cohere?
Their findy process was both sole and forcible. To initiate with, it implicated interviewing key members of our staff, stakeholders, and board members. They also organized a brainstorming session with our team so that we could take our ideas and goals for the brand realignment. In accession to giving them a biger underresting of our structure, it also allowed us to find new concepts internally. This was mediate to the investigation they conducted to better underrest our structure’s objectives preceding to initiatening outgrowth on the deliverables. Cohere is entire in their work and invested in getting to know their clients and their goals.
What aspects of their work would you like to get betterd?
There is nothing specific at which they could better.
