Branding for Real Estate Company
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Introductory information
A fast induction on the buyer’s organisation
We are a real lands outgrowth organisation. I work on a project that associates with a non-profit economic outgrowth structure. We’re associateing on creating a mixed-use outgrowth anchored by separate neighboring universities, with a number of components, including residential and commercial space for pharmaceutical and biotech companies, as well as retail, hospitality and open spaces.
Desired goal
What challenge were you trying to address with Cohere?
We had purchased a big piece of land in the past 3 years in union with one of the neighboring institutions. We had built a number of createings over the past 10-15 years, and were looking to combine these goods with the land we had just acquired, and the createings we had developed to date, creating an even bigr outgrowth project.
With this acquisition, we felt it would be a good occasion to step back and ponder almost what the locate should be named and how it should be branded. Cohere was specifically hired to help us with the branding front of our project.
Provided solution
What particular tasks were Cohere responsible for?
Cohere helped us form a website for the project, an overview video, and print materials. They applied the brand to a throw book, which was something we could use when meeting with prospective tenants to draw our project.
They also helped us with insular items, including printed materials specific to a groundbreaking occurrence we held, tied into the same brand.
Cohere came up with the collective media strategy we’re instrumenting today, and made a number of recommendations in provisions of media opportunities. We weren’t prompt to invest money in more transmitted marketing, but Cohere presented a number of big recommendations, tailored to our business. We may instrument those at some point.
How did you come to work with Cohere?
Our associate had used their team on a different project. This associate was implicated in our rebranding effort and suggested Cohere as a practicable fit. We met with them, and the rest is history.
I believe that one of the deciding factors was Cohere’s local nearness. We’re renaming a locate in a city which is passionate almost what true neighborhoods and locates are named, so we needed a local team of nation who live here and know the city in order to veritably give it the creative juices it needed. Most of the firms we spoke with had real lands experience, but Cohere was local, and we liked their creative pondering.
How much have you invested with them?
The cost of their work was between $10,000 and $50,000.
What is the terminal result of working with Cohere?
We began working with Cohere in February 2016. Since then, we’ve hired them for a prospect-specific throw, as a one-off project. They took the existing video goods and refreshed them. We’re also working on potentially branding some open spaces that are part of the project conquer program. Our associate has also explored new work with them, so it has been an ongoing relationship since the initial project was completed in October 2016.
Results achieved
Are there any measureable or plum results?
Most of the feedback we have is anecdotal. We’ve establish that, when clients and prospective tenants see our material, it pops, and they get our story.
How did Cohere accomplish from a project treatment standpoint?
Chris Richards [Director of business outgrowth] was our main point of touch, and he was very answering. Cohere is not a huge shop, which makes them lean and agile, they can harmonize timelines and make things happen owing of their size. They were big from a project treatment standpoint, have a nice team in locate, and met our deadlines.
What is (from your point of view) the key factor to pay observation while intercourse with Cohere?
Our business is generally focused on urban markets and trying to form interesting locates. Cohere has understood what we’re trying to do, and have a niche in provisions of creating brands for real lands locates. They’re urban and apprehend the cool factor, staying one step advanced of it. Many times, marketing firms can come up with what they ponder is cool, but Cohere is living it.
What fronts of their work would you like to get improved?
They are a smaller shop, so, if one of their web designers left the organisation, it would lead to a resource effect. We haven’t run into this with them, but my only interest moving advanced is whether they can staff up appropriately, from a bandwidth perspective.