For the past two years, we’ve partnered with Pacific Life to develop their annual reports. Our goal was to position Pacific Life as a living, breathing, energetic entity and to remind the audience that Pacific Life is more than a life insurance company. It’s long term solutions move and evolve with you in life. To meet this goal, we experimented with hand drawings and gestural compositions that are human-centric, authentic, and… organic. For more, check out our Pacific Life’s case study.