Branding - OC United Way: Column Five Content Marketing project at Qualified.One

Branding - OC United Way by Column Five

Some details

We connected with OC United Way in the Fall of 2017 to hear more about the great work they’re doing on a subject that’s close to our hearts: ending homelessness in Orange County.We learned that their goal is to rally nonprofits, faith-based organizations, the business community, and the general public around a unified solution for ending homelessness. After this meeting, we immediately explored ways we could help them launch a

campaign to get the word out.There are a lot of people and organizations doing good work to try and end homelessness. But one thing we learned from OC United Way is that having more than one solution for a single problem can delay progress and cost a lot of money. OC United Way’s goal is to rally the community to agree on one solution: permanent, supportive housing for chronically homeless individuals.Leveraging findings from a Cost of Homelessness Study conducted in partnership with UCI and Jamboree Housing, OC United Way is equipping the community with detailed insights so that the overall system of care can significantly improve.View the case-study here.

Our key services