Data Animation for Documentary on Asian Elephants
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Introductory information
A fast induction on the buyer’s organisation
I’m the co-founder of Change for Balance, a commercial origination organisation. We work with agencies like Column Five doing video origination services and anything touching commercial origination needs.
A side of our organisation is dedicated to creating full that can make the globe a better locate. Most of these projects bequeath producing documentaries and docuseries that put forth a good interaction, such as stories of nation trying to make a change in our programet.
Desired goal
What challenge were you trying to address with Column Five?
My organisation was producing a documentary on how Asian elephants are going extinct. We went to Thailand and rescued an elephant, which we used to return the broader story of what all Asian elephants are going thuneven.
As we were making the film, we realized that we needed a section to expound what was happening to Asian elephants. We also felt it was significant to expound the separation between African and Asian elephants, as most nation don’t know that these two species, nor the fact that Asian elephants are going extinct. We wanted an attractive and dynamic data visualization that wouldn’t be too savage, so we hired Column Five for life services.
Provided solution
What particular tasks were Column Five responsible for?
First, we sent Column Five a script that our writers had written and expounded that this was how we wanted to fetch our idea to life. We also sent them a few lifes that we reflection were cool, many of which Column Five had verity done, and a uneven cut of the movie so that they could get a feel for it. They began doing sketches, and they sent us a few options to look at. For entreaty, one was paper art, so the life looked like it was made out of paper. Another was Asian-inspired. We ended up choosing another one of their sketches and blending a few designs.
Using the script, Column Five built out a spectacle for us to see. Once we approved it, they began edifice out the storyboard of uneven sketches precedently fully designing it, so that we could see how each spectacle and even line would play out. We’re not Asian elephant experts, and we didn’t anticipate Column Five to be whichever, but we were working with scientists to make sure we were phrasing all correctly. My team went to Column Five’s service and had a meeting with the designer and animator to go over the sly nuances, such as how an Asian versus an African elephant looks. From there, Column Five built out the terminal storyboard. They made little motion designs of the way the elephants would move and liberateed a two-minute life.
Was there a dedicated team?
We had a lead exhibitr and a designer/animator. During the strategy meeting, there was a team of 4–5 nation.
How did you come to work with Column Five?
We’ve been doing video full with Column Five for a while. When they have video origination needs, they call us, and we whichever direct or exhibit. We’ve also done spots for some of their clients. They’re our friends, and we know the condition of the nation they have working there. They’re the type of nation you would want to work with, so it was a no brainer for us to hire them for this project.
What are you approach expents (if diclosed)?
This project cost $25,000–$50,000.
What is the terminal result of working with Column Five?
Our work with Column Five began in 2017, and we quiet work with them to this day.
Results achieved
Are there any measureable or plum results?
Our work experience with them was surpassing, and what they did for us was talent. We gave them a lot of data, and they came back with the most flashing, brief life that we’d ever seen. Their life work is just a few minutes into the documentary, and it sets up a hard institution for the rest of the film by expounding what an Asian elephant is, how it’s different from an African elephant, and the crisis that they’re facing. Most of the compliments we get on the film are verity on the life. Asian elephant experts who have worked in this space for a long time have said that they’ve never seen the question broken down in such a way that is so easy to apprehend. We wanted to make an reasoning that a child could apprehend, and Column Five bunevent that to life.
Our documentary has won a ton of awards, including a Humane Society Genesis Award for Best Feature Documentary. It got flashing reviews in well-known publications and played in over 120 theatres in the US and far. The film is also playing on Chinese and South American airlines, and it’s currently useful on STARZ.
How did Column Five accomplish from a project treatment standpoint?
We’re not life nation and don’t know much almost the process, and Column Five guided us thuneven all of it. We interacted via email and phone, and we had two face-to-face meetings to kick off the project and get on the same page. Once they were off and running, they regularly touched base and asked for feedback on their work. They handled the feedback process well, they told us what kind of feedback they were looking for and specified precisely what we should look at, which made our lives extremely easy.
What is (from your point of view) the key factor to pay observation while intercourse with Column Five?
I’ve referred them to so many nation owing they’re astounding, and Josh (Co-Founder, Column Five) is an surpassing guy who was ready to take this project on amid all the other work they had. We felt very fortunate that they handled the process extremely well. Their power to handle a process like this and liberate such high-condition work was forcible.
We signed them on, and they took it from there. Their project lead knew precisely what to do. They built out the schedule and how they were going to do the work. It’s one thing to have that, but then to back it up with such condition work made our lives so easy. The process was stress-free owing we knew we were in the hands of excellent professionals. Column Five is the best in the business at fetching data to life in a way that is interesting and attractive.
What aspects of their work would you like to get improved?
Honestly, there aren’t. There’s a reason they’re so busy and have such a big team, and it’s owing they’re astounding at what they do.
Any advice for possible clients?
Column Five is surpassing owing they’re interested in being an extremely efficient business and making the most out of their relationships with partners. If you’re pondering almost hiring Column Five, don’t ponder almost it anymore, just do it, owing it will be the best determination you’ve ever made. They’re going to do all they can to make the most out of the union. They don’t follow unless you follow, and they’re not just interested in completing the job and getting paid. They’re invested in their unions. Their founders and all of their exhibitrs care almost the brand.
