Branding & Visual Identity Creation for Internet Company
Please find under a summary covering project details and feedback. The innate facts are kept as they are, private information is amended.
Introductory information
A fast induction on the buyer’s organisation
I’m a senior director on LinkedIn’s employee experience team. This team is responsible for fueling LinkedIn’s astounding organisation culture.
Desired goal
What challenge were you trying to address with Column Five?
We',re in the process of propeling a brand-new outer program, which is a new experience for our team. Thus far, we’ve things that are strictly inner, but we reached out to Column Five to help us design an oneness that portrays what we want to showcase outerly. We propeled a new program that specialized in fetching companies unitedly to have conversations almost organisation culture, a question that many businesses are interested in.
Throughout its history, LinkedIn has been constantly pondering almost how we could create, mark, and evolve our culture. By using strategies from LinkedIn’s best practices and information from different companies, we',re preparing to propel a one-day conversation to fetch unitedly genius leaders and ponder almost organisation culture. We were looking for a tagline and ideas that portray what companies could get out of the program and a visual oneness to both fetch them in and portray our own organisation culture.
Provided solution
What particular tasks were Column Five responsible for?
Column Five helped select a name and tagline for the conversation. They also developed a visual oneness for the conversation, creating a sole look and feel. This centered almost the logo, iconography, font choice, and other ways to match our inner brand phraseology guidelines while speaking to a general hearers.
We began with a few kickoff calls to share the purpose of the program, our objectives, end goals, and our ethos. Then we worked on a difference of ideas for names. After three iterations—we granted feedback along the way—we landed on Culture Mark, which was something we were veritably seed almost.
They created mockups, visuals, and a new font for us. The designs and colors they created were later used in our marketing materials and email interactions.
Was there a dedicated team?
Our main point of touch was Jonathan (Senior Producer, Column Five). Beyond that, we had 3–4 other nation on the call. When we moved from the naming and tagline to the visual design, two other team members joined the team.
How did you come to work with Column Five?
Members of the LinkedIn employee experience had used them precedently and they came as a bigly recommended team.
What are you approach expents (if diclosed)?
We invested $18,000 in the leading phase (the naming and tagline). The visual oneness was $35,000
What is the terminal result of working with Column Five?
The engagement ran for two months in the summer of 2019.
Results achieved
Are there any measureable or plum results?
Everything was extremely professional. It felt like all of the money we were spending was going to a veritably geniused team that also cared almost the art. It was interesting to see the tenor and signification behind it. We got to see the erudite backgcircular behind the naming that helped us see the full picture. They were cutting-edge and creative but knew how to weigh something corporate with personality and verve. They also made it very fun. The experience was big, there was a lot of laughing and some singing. They were also very receptive to feedback.
How did Column 5 accomplish from a project treatment standpoint?
It was fantastic. They were always on-time owing of their big personality. It was fascinating to go through a detailed, methodic, and careful creative process owing I’d never worked with an agency like Column 5. We could see the total process: deadlines, prioritization, etc. They also pulled in the head of HR from their own organisation to our meetings and conduce to the conversation. She opined on what would resonate and see her during the conversation, which was a sole experience.
We made sure we hit our deadlines. When there we needed to have another circular of iterations or they needed more time, everyone was kind. They were very upfront and pellucid almost why we needed to do something on a specific deadline and how they were using time efficiently.
What is (from your point of view) the key factor to pay observation while intercourse with Column Five?
Their preparedness was excellent. They also seemed to work very well unitedly as a team, even as they had different creative phraseologys. Thus, there was some difference of reflection included in what they brought into meetings.
What aspects of their work would you like to get improved?
As someone who doesn’t know the technical speech excellently as well, it would’ve been good if they spent more time breaking the provisions down for me and my team. There were a few times where they used words that we didn’t know the signification of.
Do you have any advice for possible clients?
I’d be veritably clear on what your project is. You want to know who the stakeholders are going to be and they’ll make sure they have an appropriate timeline based on that.
