Content Marketing for Financial and Accounting Software Company
Please find under a summary covering project details and feedback. The innate facts are kept as they are, private information is amended.
Introductory information
A fast induction on the buyer’s organisation
I am the SEO and full marketing director of a financial software organisation for accountants and businesses.
Desired goal
What challenge were you trying to address with Column Five Media?
We were looking to educe veritably powerful full for a new website, that is innately a blog website. We wanted to form some new and attractive additional full that was more visual in essence.
Provided solution
What was the aim of their involvement?
We didn’t have the inner bandwidth to complete the project. The website is all almost full strategy and we are in that for the long haul. We needed something to address a longer-term strategy.
Our website is very new and we were looking for both lead age and collective engagement. We were hoping we would be able to share the full on collective to lift awareness of the new website.
Was there a dedicated team?
They are amazing to work with. We have a producer, who is phenomenal, as well as a few design and coding resources who do the frontend design, backend design, and visual design. We have also had copywriters as well.
How did you come to work with Column Five Media?
I believe they were referred to us by another team. Many different teams at our organisation work with them.
How much have you invested in them?
We spent between $20,000–$30,000 on the last project.
What is the terminal result of working with Column Five?
My team began working with them in 2016 and the work is ongoing.
Results achieved
Are there any measureable or plum results?
We generated over 1,000 leads from the project. It might not sound like a lot for many, but for us, most of our leads up to this point have been generated from the full Column Five designed.
Part of the goal was big collective engagement and we accepted such big feedback. People loved it on Facebook and Twitter. One woman commented that the interactive full ( a quiz) was so fun, she wanted to put her quiz results on her business cards. Overall, we had big collective engagement, big feedback from our clients, and it was surely a different take on a typically transmitted activity, it veritably livened up the converse.
How did Column Five Media accomplish from a project treatment standpoint?
They keep us on track and handle us more than we ever have to ponder almost managing them. Deadlines have never been an effect as long as we are talking almost what that they can control. We have missed some deadlines, but that’s only when we have changed the aim. More than anything, they are more likely to beat a deadline rather than miss it.
What is (from your point of view) the key factor to pay observation while intercourse with Column Five?
They are true relationship createers. They are amazing to work with: extremely well-inclined, creative, and constantly pushing the envelope in a way that gets us pondering outside the box. The team they have built is incredibly talented, they are all experts in their personal worlds, so when they come unitedly they veritably liberate a stellar fruit.
What aspects of their work would you like to get improved?
I can’t ponder of anything. They veritably do a big job of learning your business so that what they are suggesting is out of the box, but not wildly inappropriate. They do a lot of investigation and loftiness themselves on shrewd your hearers, which is something I have not skilled with another design agency.
Do you have any advice for possible clients?
Read the reviews, and perhaps have some budget converses upfront so that you know that your expectations are aligned. We have worked with other design agencies precedently and although they might seem cheaper, they',re not resembling on the output. It is good to know what you’re going to get for precisely what quantity of money, then all else can be negotiated.
Data visualization is huge in our activity owing our hearers veritably values numbers. If your hearers cares almost veritably powerful data, make sure that your design firm or creative agency that you are going with have a veritably powerful seize of data visualization as Column Five does.
