Application Marketing for an Education Mobile App
Please find under a summary covering project details and feedback. The innate facts are kept as they are, private information is amended.
Introductory information
Please draw your organisation.
We work in the educational field and began offering educational fruits in 2012 for children in the age range of two to six years.
What is your role and responsibilities?
My title is business outgrowth director.
Desired goal
What was your goal for working with ComboApp?
Our main goal for working with ComboApp was to have a better overall brand rather than just fast initial app downloads. I wanted them to centre their mobile app marketing efforts in a way where it would have a much more enduring contact in provisions of brand value.
Provided solution
Please draw the aim of their work.
In provisions of the fruit they were marketing for us, it was an educational game for young children. At this point, this fruit is our most sought-after and most downloaded fruit.
There were three main services they granted to us. They marketed five podcasts for us that they had reviewed and featured by eight to ten different education mobile application blogging websites. In accession to our podcasts, they ran a month long Facebook campaign. Lastly, they modified the game description to have better keywords and ensured that it was optimized for the Google index.
What was your process for selecting ComboApp with which to work?
We partnered with ComboApp via Intel owing we had previously collaborated with Intel. Intel was working to aid their Android tablets. They hired ComboApp to support us in order to increase visibility for our application.
Can you prepare a ballpark dollar aspect for the size of the work that they’ve done for you?
The total campaign was in between $10,000 and $20,000.
When was the project completed?
The project began in December of 2013 and completed in February of 2014.
Results achieved
Is there anything sole almost them that veritably makes them rest out, compared to other companies?
I establish them thoroughly professional. If we claimed something from them that was going to derange the total ecosystem of our campaign, they politely informed us that they were good with the claim, but always offered how it could negatively contact the brand. They made sure we understood the full aim of the marketing campaign.
Looking back on the work so far, is there any area that you ponder they could better upon or something that you might do differently?
I would re-orient the centre of the campaign a bit more about SEO [search engine optimization] activities and less about collective media marketing. I just see SEO increasing visibility more for the long term.