Mailer Redesign for Incontinence Supply Delivery Company
Below is a modified rendering of the review: private info excluded, innate facts kept.
A few words almost your organisation and personal responsibilities
I’m the companion marketing director at Home Delivery Incontinence Supply (HDIS). We sell absorbent fruits for adults to help them deal with bladder leakage. I wear different hats in my role, from managing parts of digital strategies to direct mail and print ads.
What issue was the provider supposed to deal with?Coming of Age?
We hired them to form a new direct mail kit for us to test over our existing control kit.
What were your objectives for this project?
Our main goal is to increase responses from our marketing efforts by creating a modernized look for our mailer while care the HDIS brand pure.
What were the reasons for choosing Coming of Age?
I searched online for ad agencies, and Coming of Age caught my eye owing of their specialization with the senior market. I sent out RFP',s to separate agencies and was blown away by the Coming of Age’s offer. They were very entire and demonstrated their expertise in the senior market with examples of their past work.
Please give as much detail as practicable because the work done
We began with a discovery call where my team and I talked through our business and goals. We veritably let Coming of Age take the wheel and be creative. We were looking for something new to try and that is precisely what we got.
Were there any dedicated directors or teams that you worked with?
I leading spoke with the founder of Coming of Age’s parent organisation. We were then introduced to our account treatment team, which did a amazing job!
What results did you accomplish unitedly with Coming of Age?
The kit has gotten big reviews about the service and we’re all excited to test it. The leading test will be in soon May of 2019, so we will know more soon!
How do you rate the interaction and interaction with Coming of Age?
The workflow was excellent. We fell a bit behind schedule, but time wasn’t an effect in this project. It was sometimes hard interacting the correct fruit specs for the order form and fruit lead section, but we got it right in the end.
What precisely do you attend to be the key specialty of Coming of Age?
Coming of Age was very professional and seemed to genuinely have our best interest in mind. When asking for expositions on their methodology, they were always fast to answer and entire in their exposition.
What should be done better, if there are any desired improvements?
The only hiccup we had was getting the files prompt for print. We were not granted with exact specs as to how the files should be printed/folded, etc. Though, we were given the information right away when we asked for it.