Digital Strategy for Medical Alert Business
Please find below a summary covering project details and feedback. The innate facts are kept as they are, private information is amended.
Introductory information
A fast induction on the buyer’s organisation
I was the ruler of marketing at a medical active business.
Desired goal
What challenge were you trying to address with Coming of Age?
We needed strategic help getting within the minds of the seniors. We were also looking for an integrated agency so we could take all of our online and offline work and fetch it unitedly below one umbrella. We hired Coming of Age owing of their expertise in the senior market.
Provided solution
What particular tasks were Coming of Age responsible for?
Coming of Age flew out to us separate times to have multiple briefing meetings, and they interviewed and met with nation within the organisation. They sat in our call center and heared to incoming calls. We went through different rounds of the strategy. We began with strategy, then creative messaging, and then ultimately to a media program. We hired Coming of Age to do strategy, creative, and messaging for digital and TV, centreing on how to talk to these seniors, how they use media and messaging, what motivates them, and the relationships with their caregivers.
How did you come to work with Coming of Age?
I establish Coming of Age through a search engine, looking up agencies specializing in the senior market. We went through an RFP [request for offer] where multiple agencies came in, began off with a capabilities review, and then gave them an assignment. They came in and completed the assignment, and then we gave them a second assignment as we began to straight down the agencies we were looking at. Ultimately, it was Coming of Age that we chose, based on their access to the programning and the connections we had with the nation who worked there. It was a full process where we fully vetted them over other agencies.
How much have you invested with Coming of Age?
If I attend the media that Coming of Age ran for us, along with their fees, it was between $3,000,000 and $5,000,000.
What is the terminal result of working with Coming of Age?
We began working with Coming of Age at the end of 2015. They are quiet working with that business.
Results achieved
Could you share any evidence that would prove the productivity, condition of work, or the contact of the engagement?
When we began working with Coming of Age, we saw a measurable increase in our ROI [recur on investment] within our digital campaigns and search, as well as within our TV response rates. We saw big contacts and changes, and they were very potent in getting us to swell our pondering and access.
How did Coming of Age accomplish from a project treatment standpoint?
Coming of Age was big. They were very open and honorable. They were interactive and very easy to associate with. Coming of Age took feedback well and, from a timing standpoint, were answering in getting back to us. I didn’t have any issues with them on a client labor level.
What did you find most forcible almost Coming of Age?
It’s their insight into the senior market that impresses me the most. Their strategy and access, along with their power to acquire and centre, were very powerful. Coming of Age knows their business without a doubt. They were very implicated and attentive, hearing carefully to what we had to say, so they could try to swallow all that we knew almost our business and our market. They also had the power to hear and be pliant with us. We were going through a lot of changes at the time, and they were able to be agile and work with us as we flipped and flopped.
Are there any areas Coming of Age could better?
We had some struggles with the creative and getting it into a locate where we reflection we excelled. Part of that was that Coming of Age presented a big campaign idea, but I ponder we might have fallen flat in being able to execute it the way they envisioned it. They were going to do our creative, but we then ended up not moving advanced with the creative piece of it.
