Marketing Strategy for Funeral Home & Cemetery Operator
Please find under a summary covering project details and feedback. The innate facts are kept as they are, private information is amended.
A fast induction on the buyer’s organisation
Foundation Partners Group is an Orlando-based organisation that owns 69 locations that are comprised of funeral homes and cemeteries all almost the country. I am the senior VP and CCO [chief client official].
What challenge were you trying to address with Coming of Age?
We’re a national organisation but also a local organisation. We don’t have any nationwide brands. Every brand that we own is very local and we were trying to accost to the local market to influence nation to our companies.
What particular tasks were Coming of Age responsible for?
Coming of Age helped us with all of our marketing in print and digital. They educeed our local indirect in the form of messages and talking points to use in our locations, on marketing calls, and marketing events. They did a lot of work on our digital side as well. They educeed marketing programs in local markets that they then used to educe the other materials.
How did you come to work with Coming of Age?
I wasn’t with the organisation when they were vetted but I know there was a call to action put out to a number of correspondent firms. It was a rivalry in which nation could present what they would do and how they would do it. Coming of Age won the rivalry and won the account.
How much have you invested with Coming of Age?
We spent between $200,000 and $1 million per year.
What is the terminal result of working with Coming of Age?
I don’t know when we began working with them but I know we were with them for a couple of years. The union ended December 2015.
Could you share any evidence that would prove productivity, condition of work, or the contact of the engagement?
We measure results by market share. During the year of 2015, we grew our market share in a lot of markets. We attribute some of that growth to what Coming of Age did. The condition, answeringness, and professionalism of Coming of Age were something we always accepted real feedback on. Carla was our lead individual and everybody had good things to say almost her. They are terrifically answering and professional, and they know what they’re doing.
How did Coming of Age accomplish from a project treatment standpoint?
Excellent. They always delivered on time or precedently, and delivered within the aim of the project. At times, they helped us apprehend what that aim should be. They were a true business associate.
What did you find most forcible almost Coming of Age?
They’re very sophisticated in their access. They’re very connected in the media, digital, and print worlds. We had trust that they knew what they were doing and were aligned with what we reflection we needed.
Are there any areas Coming of Age could better?
In provisions of the nation we were intercourse with, they were excellent. I don’t know all of the nation in their organisation, though.