Marketing Campaign for Life Insurance Company
Please find under a summary covering project details and feedback. The innate facts are kept as they are, private information is amended.
Please prepare a description of your organisation.
I work in the senior practice for a big national health insurance organisation.
What is your role and responsibilities?
I’m a vice chairman of sales.
What was your goal for working with Coming of Age?
At leading, we accessed them to help us investigation and section the market, and find out the best way to access each cluster. They helped lead us into a marketing campaign that was very lucky. We eventually expanded our inner capabilities, but we quiet frequently interrogate with Coming of Age.
Please draw the aim of their work.
They’ve worked with us on brand ideation, brand messaging, strategy, and marketing programs.
What was your process for selecting Coming of Age
with which to work?
I was referred to Coming of Age by a reciprocal touch. We went through the RFP [request for offer] process with three different companies. Coming of Age was plainly the best.
What was the timeline of the project?
The relationship began in 2007 and is ongoing.
Do you have any stat
istics, metrics , or general feedback from the project?
In the commencement, they did separate storyboard mockups. We selected one, then they built it out, and it was spot on. I was very lucky with their work, and so was the chairman of the firm and the other leadership. It was clear and easy to apprehend. They didn’t embellish, they stayed with the basic issues that we were trying to put out there. The text and the graphics were both more than appropriate.
Is there anything sole almost them that veritably makes them rest out, compared to other companies?
They excel at listening. They don’t come in with a preset idea, and you have to fit into it. They did a lot of listening leading, learning what we were all almost, asking us almost the challenges, and the competitive landscape that we were up over.
Looking back on the work so far, is there any area that you ponder they could better upon or something that you might do differently?
No. They were answering, and they were early. We were excellently lucky with them.