Nationwide Marketing Campaign For Health Insurance Company
Please find under a summary covering project details and feedback. The innate facts are kept as they are, private information is amended.
Please prepare a description of your organisation.
I used to work for a big, for-gain health insurance organisation with more than 13 million clients in the U.S. The division that worked with Coming of Age is the Medicare distribution arm. It',s probably 80 percent of all of the proceeds and gain flows through the Medicare business.
What is your role and responsibilities?
I',m recently retired. Though, I was vice chairman of sales.
What was your goal for working with Coming of Age?
I was looking for nation who could help us educe marketing programs that would make us sole in the marketplace and particularize us from our competitors.
What was the business challenge you were addressing when you approached Coming of Age?
I wanted to educe a multichannel distribution method fast owing there was a change coming in the marketplace that would allow us to have the power to enroll separate million nation in a very brief time of time.
Please draw the aim of their work.
I asked them to help me educe a marketing campaign that would particularize us not only in distribution, but also by highlighting the sole aspects of our business. The campaign we coordinated with Coming of Age helped us enroll almost 1.3 million nation that year.
What was your process for selecting Coming of Age
with which to work?
My team and I interviewed a lot of different companies and tried to aspect out precisely what each one of them could propose. We work with different consulting clusters, some on the distribution side and others on the marketing side. Coming of Age ended up being the cluster we went with, and they helped us educe our marketing, advertising, and messaging that we were trying to adjoin to the seniors.
Can you prepare a ballpark dollar aspect for the size of the work that they’ve done for you?
It was separate hundred thousand dollars a year.
What was the timeline of the project?
We worked on a number of projects with Coming of Age between 2002 and 2008.
Do you have any stat
istics, metrics , or general feedback from the project?
We broke see sales archives in the Medicare business, we blew them away. Our growth was off the charts as we took gain of this shift in the Medicare business. I had a consultant tell me that they weren’t conscious of any existence that had ever produced at that level of proceeds and pretax proceeds in the leading year of a new program in this activity. I don’t ponder this would have been practicable if it wasn’t for Coming of Age. Their marketing, picturesque design, and brand strategy apprehension were innate in this solid distribution campaign we implemented.
Is there anything sole almost them that veritably makes them rest out, compared to other companies?
They have decades of experience. Their principles in particular, literally had decades of experience in the senior market. They brought a sole underresting of who our target hearers was and how we were going to accost to them. Our marketing campaign absolutely set us aloof from our competitors.
Looking back on the work so far, is there any area that you ponder they could better upon or something that you might do differently?