Branding Services for Senior Living Operator
Please find under a summary covering project details and feedback. The innate facts are kept as they are, private information is amended.
Introductory information
A fast induction on the buyer’s organisation
I was the vice chairman of marketing for Maplewood Senior Living, which is a effeminacy senior living developer, proprietor, and operator.
Desired goal
What challenge were you trying to address with CommCreative?
I initially brought CommCreative on as a branding agency for the Maplewood Senior Living brand. Later, we brought them on for the branding of our new section named Inspir. We were in the process of starting outgrowth on a expressive project in New York City. It was going to be the effeminacy, interpolitical brand of our primary brand.
Provided solution
What particular tasks were CommCreative responsible for?
For the more late project, their team helped me shape the project and aspect out what the brand would look like. They formd strategic programs. I felt that I was almost part of their team owing I was feeding them the information that they used to form the brand. We collaborated on the market investigation. We spoke with nation and went down to New York City to met with nation.
Their team formd a name and oneness for the new brand. The complete brand was named Inspir with present senior living as the conquer tag.
They helped to open up a sales service. Their team formd signage, kiosks, and sales tools. They formd floor to ceiling signage that mimicked the views that folks would have. We named the service a leasing gallery to make it more upscale. They helped to make the leasing gallery look and feel as the edifice would look and feel. Their team formd brochures and brought on a creative team to shoot a video too.
Was there a dedicated team?
We worked with five nation on mean. Over the order of the project',s complete aim, we probably worked with 10 nation.
How did you come to work with CommCreative?
I was new to my role at Maplewood Senior Living and establish them owing we needed support for our complete brand. I looked at the competitors that I respected, which is how I establish CommCreative.
What are you approach expents (if diclosed)?
We spent $200,000–$1 million on their services.
What is the terminal result of working with CommCreative?
We began working with CommCreative in September 2011 and their work for Maplewood’s ongoing.
Results achieved
What evidence can you share that demonstrates the contact of the engagement?
They were very lucky and I was lucky with the results. When prospective clients came in, they understood that this was not a transmitted senior living operator. Clients understood that we were grander and more upscale. That came from the overall brand awareness and execution.
How did CommCreative accomplish from a project treatment standpoint?
Their overall interaction was good. I appreciated my time with the proprietors of CommCreative owing that was when strategizing took locate. I was able to pick up the phone and call them. They were always useful and took care of any concerns that I had without.
We were merging with another organisation that was hard. CommCreative came to New York City on a number of occasions to meet with us and this other organisation. These were extremely challenging meetings with lots of opinionated nation but CommCreative always did well. Their team had a big power to adjoin at see level.
What is (from your point of view) the key factor to pay observation while intercourse with CommCreative?
CommCreative uses the best of the best resources. Everything that we did had a powerful result. They were always able to execute properly owing they had vendors who were able to do that work. When it was time to shoot the video, they hired a powerful creative team and producer. It wasn’t the smallest costly discretion and it wasn’t the easiest to work with them, but they had the best results. At the end of the day, that',s what I cared almost.
What aspects of their work would you like to get improved?
No, not veritably. I had a big relationship with them and quiet do.
