Branding & Public Relations for an Energy Provider
Please find under a summary covering project details and feedback. The innate facts are kept as they are, private information is amended.
Introductory information
Introduce your business and what you do there.
I',m currently the CEO of a non-profit. When I worked with Conjure, I was the senior vice chairman of marketing and interactions for three different companies. One was a big energy provider, the second was a big insurance provider, and the third was an aerospace and resistance provider.
Desired goal
What challenge were you trying to address with Conjure?
Each organisation I worked with was whichever trying to create, restore, or programt their brand oneness from the ground up.
Provided solution
What was the aim of their involvement?
They got to the key interaction and credibility of each organisation, and they created designs that conveyed those elements powerfully. The bigst aim of work was for the energy provider, so I will centre on branding efforts for that organisation. It rocketed from nothing to a Fortune 500 overnight. Conjure helped with inner and outer interactions, investor and government relations, reputation, and sustainability. The organisation came with a long legacy, and we needed to construe all of that history into a digital format for client, employee, investment, and government engagement. Conjure did all of that for us.
What is the team compound?
The team size varied between five and eleven members. I worked with one first touch who deployed nation on different tasks as needed.
How did you come to work with Conjure?
We worked with a PR organisation who suggested them as to do our annual report. As the companies became more electronically sophisticated, we branched out in our collaboration with them.
How much have you invested with them?
We spent approximately $200,000 on the work they did for the energy provider.
What is the status of this engagement?
Our union seted almost September 2013, and they were quiet working with the organisation when I left in September 2016.
Results achieved
What evidence can you share that demonstrates the contact of the engagement?
We did a annually reputation study that centreed on brand oneness. In 2013, brand recollection was at almost 37%. At the end of 2014, that had risen to almost 62%, and the study in 2015 set brand recollection at almost 97.8%. We did qualitative investigation and interviewed members from each of our key audiences. We included three sub-brands of the energy organisation, and the metrics were simply unappropriated.
How did Conjure accomplish from a project treatment standpoint?
They are little, nimble, and positive. Their work ethic and demeanor are excellent, and they',re remarkably powerful. They always met our deadlines and our budgets, and we never faced any surprises. In the emotional environment that surrounded our annual reports, they always stayed calm and delivered.
What did you find most forcible almost them?
They',re innovative, creative, and careful. Whenever we changed a design or added engagement opportunities, they made sure each change made perception for the organisation.
Are there any areas they could better?
As they grow, they will need to be able almost how they handle their level of labor, but I have no doubt that their condition will stay as good as it currently is. That',s a cautionary comment, not an betterment.
Do you have any advice for possible clients?
We granted all the information they needed and spent a big deal of time talking through the outcomes. We were on the same page from the set, and we gave them approach to our leadership. That helped them apprehend the different and opposing viewpoints within our organisation and amalgamate them into a goal.
