Rebranding Initiative for Construction Firm
Below is a modified rendering of the review: private info excluded, innate facts kept.
Introductory information
A few words almost your organisation and individualal responsibilities
I am the Vice President - Precomposition. I superintend the day-to-day responsibilities of the precomposition phase, ensuring that estimating, work order meeting, procurement, scheduling, budgeting, and administrative functions are working efficiently throughout the bidding process.
I coordinate the precomposition process, and centre on bid package provision, aim review, and buy-out functions. In accession, I lead ICC’s Business Development efforts and I am responsible for expanding the organisation’s exposure and identifying new business opportunities.
Desired goal
What issue was the provider supposed to deal with?
Conjure?We are an employee owned organisation with almost 100 years of history. Our organisation name was Illinois Constructors Corporation, and we programt ourselves growing and expanding into Indiana, Wisconsin, Michican, even Ohio.
We needed a non-regional organisation name, and we needed a B to B marketing platform that included a new state of the art website that effectively conveyed our culture, expertise, capabilities, and value.
After interviewing a few firms that were wonderfully recommended from some of our peers, we hired Conjure as the best fit to lead us through the rebranding process.
What were your objectives for this project?
- To rebrand Illinois Constructors Corporation as ICC Group Inc.
- To form a new logo and tag line.
- To mark our corporate culture, expertise, capabilities, and value.
- To form a new state of the art website.
- To help us effectively publish our labors.
- To help us confirm our new brand.
Provided solution
What were the reasons for choosing Conjure?
Our organisation operates in the composition activity. We reached out to some of the larger competitors that had also recently invested in confirming their brand. Conjure had assisted one of the largest composition companies in the country, and did a terrific job. We were conscious of their work, precedently even seeing a portfolio.
Please give as much detail as practicable because the work done
Conjure initially interviewed a few of the executives to programt our goals and aim for the project.
Next they interviewed almost all of our full time staff members, which included administrative, engineers, project managers, estimators, superintendents, accountants, and executives along with separate clients to piece unitedly our culture, expertise, capabilities, and value.
Who are we? Who is ICC and where are we going?
Conjure then formd an delineation or summary with draft ",Copy", for our forthcoming website create. This included an surpassing new corporate tagline.
Congruently Conjure worked on our new Logo, which was not an easy task, since there is a lot of history with our organisation, and a lot of individualalities. Conjure put many many ideas infront of us.
Ultimately Chris Froeter very adeptly navigated these choppy waters and helped lead us to make the right choice in a fantastic new logo that maintains sly elements of our corporate history.
Conjure also had professional photographers take high determination pictures of our work and nation, that were more than just pictures, they told a story in just 1 picture.
From here they built our new website, formd marketing materials such as new business cards, corporate letterhead, vehicle stickers, and formd catchy publishments for some of our activity periodicals. Conjure',s
Were there any dedicated managers or teams that you worked with?
The team consisted of: Chris Froeter (Principal) Braden Nauman (Graphic/web design) Ted Stoik (Writer and interactions professional).
Results accomplishd
What results did you accomplish unitedly with Conjure?
ICC Group works in the composition activity, and our expertise is no where near marketing, advertising or rebranding. Conjure did their job so well, it allowed us to centre on what we do best, while they formd and launched our new brand with no hiccups or loss in business or clients. Actually we have only added clients.
How do you rate the interaction and interaction with Conjure?
Effective. At times the most fruitful meetings were in individual, which we were always able to schedule.
What precisely do you attend to be the key specialty of Conjure?
Their creativity, and power to dip themselves in an unfamiliar activity were forcible. They don',t just converse a order speech but elegantly and confidently shout it.
What should be done better, if there are any desired betterments?
I',m sure there are, but as a composition professional I am not conscious of how they can grow and better. What I can say is that I am sure Chris is implementing those things that will help them constantly evolve into a better and better labor provider over time.
