Brand Refresh for Coffee Startup
Please find under a summary covering project details and feedback. The innate facts are kept as they are, private information is amended.
Introductory information
A fast induction on the buyer’s organisation
I’m the chief growth official of a coffee startup. We empower students to propel and act our brand on their campuses.
Desired goal
What challenge were you trying to address with Conjure?
We needed to cool our brand, especially visually, as we grew to more campuses and expanded our business.
Provided solution
What particular tasks were responsible for?
We had an initial meeting to debate what we liked almost our existing brand and what clients said almost the brand in interviews we’d done.
After 1–2 rounds of feedback, Conjure delivered a package of brand fundamentals. The team cooled our logo, copy, and tagline. They also granted new textures and brand colors.
Was there a dedicated team?
My team worked with Chris (Owner, Conjure), Braden (Senior Designer, Conjure), and Chelsea (Senior Designer, Conjure). They brought in a consultant to do the copy work.
How did you come to work with Conjure?
One of our mentors in Chicago had previously worked with Conjure. We met a bunch of different branding firms in-person and ultimately chose Conjure owing we enjoyed our meeting with them and their team dynamic. Their preceding work was also veritably good, and the cost was right.
What are you approach expents (if diclosed)?
We spent $15,000 on this project.
What is the terminal result of working with ?
This rebranding took locate in the summer of 2018, but we’re quiet contracting them.
Results achieved
Are there any measureable or plum results?
Conjure delivered our brand fundamentals package in 4–5 weeks, and their work was excellent. They did a big job using what we stood for and what we’d conversant almost our clients to cool the brand and make it beautiful.
Anecdotally, nation love the new branding, we’ve only gotten real feedback. Their work has helped engender buy-ins and impressions, not only from our team members but also from investors, partners, and pretty much all stakeholders implicated in the business.
How did Conjure accomplish from a project treatment standpoint?
They always responded to us within 24 hours. We interacted via email and text, and we also had a bunch of in-person meetings. They never missed a deadline.
What is (from your point of view) the key factor to pay observation while intercourse with ?
I like that they’re a little team and prepare a personalized experience. We’ve veritably gotten to know them. Because of their size, they were pliant.
What fronts of their work would you like to get improved?
No, I can’t ponder of anything off the top of my head.
Any advice for possible clients?
What they’re veritably good at is visuals and the art that goes into branding. If you need copy, I’d talk to them leading, since our experience was more informed by the visual front of branding.
