Some details
Located on a privileged spot of Punta Ballena, Museo Taller Casapueblo (Casapueblo’s museum &, workshop), it’s an icon of Uruguayan culture, and it’s visited by thousand of tourists from all over the world. Looking for the continuous improvement of their communication strategies, Casapueblo’s team decided to trust Cualit with the development of their new website, as well as the planning of a new digital strategy. For the
website design, we innovated following tendencies that top ten museums and art galleries are using nowadays, always respecting Carlos Páez Vilaró and Casapueblo’s style, and also trying to highlight the artists work and life as much as possible. The whole website is now like a “big digital multimedia encyclopedia” about Carlos Páez Vilaró’s life and work, and Casapueblo’s history. Also, it has become a huge source of information for tourists who want to visit it. Then, a new challenge appear, make this museum come to life. In order to do so, Cualit developed an augmented reality app that turns still paintings into living art work. When visitors aim their mobile phone at each piece, the artificial intelligence detects the painting and the artwork starts moving, sound starts playing telling the story, and complementary information is shown in a super entertaining way. The result is a fully interactive and innovative way of visiting a museum that engages the audience no matter the age.
