Some details
An organization that was born with the purpose of acting as a link between isolated actions and sustainable ventures, through an innovative communication proposal.We worked with them in the design of its corporate visual identity, creating the brand logo. The idea was for the logo to transmit the ecological nature of its brand, relating it to that. To do so, we sought to merge and highlight the most relevant concepts of the
brand in a range of green, color that connotes nature and ecology. Visually, the conjunction of the acronym ",TXD", gives rise to the conformation of the infinity symbol, associated with sustainable development. We seek that people, when they see it, automatically relate it to these concepts and know what the brand is about.
