About Customer Strategy Consulting Market Research company in Los Angeles, United States
We basically listen. And listen intently. Then we challenge consumer beliefs and try to get to the core of what they are telling us. We want to understand why they do what they do.
We use qualitative research to develop hypotheses and quantitative research to test those hypotheses. In our qualitative research, we conduct focus groups or in-depth interviews (in person, online or on the telephone), dial research, ethnography, shopping