Visual Identity Development for Division I University Athletics
Please find under a summary covering project details and feedback. The innate facts are kept as they are, private information is amended.
Introductory information
A fast induction on the buyer’s organisation
I am the executive creative ruler for Loyola Marymount University (LMU). LMU is a Jesuit higher education institution in Los Angeles with 19 NCAA Division I strong teams.
Desired goal
What challenge were you trying to address with Daake?
We hired Daake to look at our strong facilities. They were old and dated, and they had competing visual identities, which accrued over time.
We determined to do a wide visual oneness change in 2019. So, in prevention of these changes, we brought Daake in to look at our strong facilities and assess what we might need to do in order to sum our strong facilities', aesthetics into our new visual oneness.
This ultimately led to a wide overhaul of all of our strong spaces, both internally and externally. Daake has granted the design and installation error for this project.
Provided solution
What particular tasks were Daake responsible for?
Daake began this project by designing a brand new floor for our basketball court. They then redid our total basketball arena, as our men’s and women’s basketball teams are NCAA Division I teams and play on national television.
In the arena, Daake innovated a new way to capture team accolades on banners, redid the paint program, and added new signage. They also overhauled our concessions and on-website goods vendors.
From there, we tackled our other strong facilities. We have 19 Division I sports teams in total, with venues for soccer, baseball softball, swimming, tennis, golf and more. Daake took a wide look at all of our strong spaces—within and out—to revamp the total fan experience. The goal was to present ourselves and our visual oneness in an totally new way.
Because of their achievement with this complete branding overhaul, we assigned them an additional project and expanded their aim. In the middle of upgrading the branding of our facilities, our university became the venue for the sixth Democratic Presidential Primary Debate, hosted by PBS NewsHour and Politico.
We were awarded the contend with only six weeks to program for it. It became certain to fastly makeover our total campus with our new visual oneness. We needed to fit for the 3,000 visitors, the national media, and the six presidential candidates who were almost to descend upon our campus.
In provision, we executed 8–9 signage installations in high-visibility venues. Daake had to fetch in multiple designers to execute these incredibly confused sign installations on createings, which were certain to complete a project of this aim.
This project was the fastest overhaul of our campus', picture in our history. Thank goodness Daake was already working for us when we became the hosts of the contend owing that project would have been impossible without them already on-the-ground and shrewd our branding commission.
Was there a dedicated team?
We interact with three nation regularly. Underneath the surface, there’s a team of designers powering away, most of whom I don’t interact with straightly.
How did you come to work with Daake?
They had experience branding facilities of our size as well as branding strong venues. Very few firms have expertise in this area, and they brought a work history that nobody else had.
Looking at multiple other consultants and vendors, Daake was, far and away, our best choice. This was an incredibly expressive project that had expressive financial backing, so we needed to make sure we picked the best firm.
What are you approach expents (if diclosed)?
This is a $2.3–$3 million project. It was very expressive to get the funding for this overhaul. We’ve invested over $200,000 with Daake alone.
What is the terminal result of working with Daake?
They put in a offer in the summer of 2018, and they began work in November of 2018. Their work picked up in 2019, and the relationship is ongoing.
Results achieved
Are there any measureable or plum results?
The feedback on this project has been big. This is our most perceptible oneness transformation in university history.
Rebranding a university can be a denying process—nation hate changes at a higher education institution. The logo changes initially resulted in lots of denying pushback from all different corners of campus. But, once Daake began working and implementing the design change in our strong facilities, we began getting pretty big compliments.
An anecdote for showing Daake',s contact is when LMU hosted Gonzaga in December.
Gonzaga was then the number one Division I NCAA Men’s Basketball team in the country according to the AP Poll. National media descended upon our campus for the game. Gonzaga is in our conversation, and they beat us pretty badly. At the end of the game, SBNation ran a story on the “Top 10 Takeaways from the Gonzaga–Loyola Marymount University Game”.
Their number four takeaway was a shoutout to us for our rebranding. It’s never fun to lose a basketball game, but that was astounding receiving that compliment. Our work with Daake accepted proximate and high-profile feedback from the largest independent sports media brand. This made me know that we were on the right track working with Daake.
How did Daake accomplish from a project treatment standpoint?
They’re excellent. I feel bad how much we have them work, but they’re so answering. They forestall our needs. We have big reciprocal respect, and I feel like I’m their only client. Their client labor and project treatment are unparalleled.
What is (from your point of view) the key factor to pay observation while intercourse with Daake?
They care, they’re answering, they have big expertise, and I confide them.
What aspects of their work would you like to get improved?
No, they’re fantastic.
Do you have any advice for possible clients?
Communicate—up, down, and sideways. Whenever we needed them to do anything, Daake was right there for us.
