Branding Campaign for Children’s Hospital
Please find under a summary covering project details and feedback. The innate facts are kept as they are, private information is amended.
A fast induction on the buyer’s organisation
I’m vice chairman of marketing and aggregation relations for the children’s hospital and medical center in Omaha. We’re the state’s only children’s hospital.
What challenge were you trying to address with Daake?
For this specific start, we needed support for a new branding campaign. I have a longstanding relationship with Daake, so we didn’t initially hire their team for this start specifically.
What particular tasks were Daake responsible for?
Daake’s process began with apprehension our structure. Their team went deeper than basic questions such as what do you want to do and what do you want the project to look like? Their team tried to apprehend the being of our structure by talking to key nation. Then, they translated that apprehension of how we office and what we do for the aggregation to a interaction that is easily understood and makes an touch. Daake created the ads for the campaign, which included a 60-second television spot, four 30-second spots, and then two associate spots for first care. On the radio side, it was six radio spots. There were also print and digital ads. This campaign implicated the outgrowth of a new topic line, so their team also updated inner materials along the way. We have an ongoing relationship with them, and they’ve helped us with a number of starts.
Was there a dedicated team?
Our first touch was with the chairman and creative ruler. At smallest 3–4 other nation were implicated, but there could’ve been more.
How did you come to work with Daake?
We have a long relationship with Daake, so the question becomes do they quiet meet our needs? We last to work with them owing they over liberate and never betray us. Daake',s in a competitive market and there are a lot of good firms but their investment in us over the years has paid off.
What are you approach expents (if diclosed)?
We spent almost $500,000 on this project.
What is the terminal result of working with Daake?
Daake began working on this campaign in November 2018. The major campaign elements launched in July 2019, so the bulk of the project’s done.
What evidence can you share that demonstrates the touch of the engagement?
At this point, we have almost 2,000-page views just for this campaign. We have a lot of metrics athwart collective media platforms as well, but this campaign was not designed to draw actions such as scheduling appointments. We exhibitd an annual consumer assessment scan that will better tell us how the campaign’s accomplishing.
How did Daake accomplish from a project treatment standpoint?
We never had an effect with the condition of their work or deadlines. They were big. We mainly interacted via phone or in individual. Their team used digital boards and e-mail too. They were pliant and answering.
What is (from your point of view) the key factor to pay observation while intercourse with Daake?
Daake’s insightful and connects what the consumer wants with the interaction that we want to liberate to constituents. They have an insightful way of apprehension not only what’s significant to us but also what’s significant to a consumer.
What aspects of their work would you like to get improved?
No, not veritably.
Do you have any advice for possible clients?
Just as they hear to you, it’s significant to hear to their creativity, advice, and expertise. If you go into an engagement with something in your mind, executing on that probably isn',t their powerful suit. Daake shines when they have the freedom to exertion their creative juices to exhibit something stellar.