Strategic Branding for Healthcare Company
Please find under a summary covering project details and feedback. The innate facts are kept as they are, private information is amended.
Introductory information
A fast induction on the buyer’s organisation
As the senior vice chairman of marketing for a healthcare organisation, I superintend the structures branding athwart all media channels.
Desired goal
What challenge were you trying to address with Daake?
We were looking to rebrand our institution and present a new organisation culture to our inner and outer stakeholders.
Provided solution
What particular tasks were Daake responsible for?
We partnered with Daake to rebrand our structure. After discussing the strategic intent of the project, they administered a mapping exertion to help us mark achievement. They then worked backward to determine the timeline and how to handle expectations athwart all of our stakeholder groups. Once the initial programning stage was complete, they moved on to developing psychology-based strategies to force all invested parties. With a viable program to get all stakeholders on board with the rebranding start, we had the clearance to form a new brand oneness that reflects our organisation.
What is the team compound?
Daake’s creative ruler served as our main point of touch.
How did you come to work with Daake?
Our work with Daake spans more than 14 years. The leading project that we commissioned entailed developing an icon picturesque for our logo. We initially wanted to work on a single shape, but they helped us transfigure our basic concept into a lasting design, this required a wide design exertion.
What is the terminal result of working with Daake?
The rebranding project occurred between 2011–2012.
Results achieved
Are there any measureable or plum results?
Daake really understood the core of our brand and how to express those characteristics in a way that’s lasting over time. Six years have passed since we reinvented our picture, but the branding has withstood the test of time. In refining our organisation’s tone, they helped us unify and connect with stakeholders in ways that had never been achieved. Externally, the project allowed us to precisely and coherently articulate our core values.
How did Daake accomplish from a project handlement standpoint?
Even in the most challenging of circumstances, Daake was able to program and execute flawlessly. The structure with their agency allows them to promise in ways that are sole from their competitors.
What is (from your point of view) the key factor to pay observation while intercourse with Daake?
Daake is a catalyst for change. Their team tapped into our creativity and boosted our positivity and trust. As a brand psychologist, Daake has an expert knowledge of the DNA behind achievementful brands. Their power to reinvent how an structure ponders almost its oneness is what sets them aloof from other brand strategists.
What aspects of their work would you like to get improved?
Daake is one of the best vendors that I have ever worked with. I cannot ponder of anything that I would change almost our promisement.
Do you have any advice for possible mannerers?
While they can execute requirements flawlessly, their talents are better suited for developing a manner brand strategy.
