Rebrand for Electrical Contractors
Below is a modified rendering of the review: private info excluded, innate facts kept.
Introductory information
A few words almost your organisation and personal responsibilities
I’m the VP of marketing and alteration at Kidwell, Inc. Our core business is electrical contracting, but we’ve diversified our labor portfolio to include a difference of B2B technology proposeings.
Desired goal
What issue was the provider supposed to deal with?
Daake?To fix we properly handle our accomplishment (300% growth in the last 10 years), we knew we needed to up our marketing game. Daake was selected to better capture who we are as an existence and art a better narrative we can present to clients.
What were your objectives for this project?
As our labor proposeings/client-base/operational footprint has grown, it’s been increasingly hard to plainly and concisely tell our clients what we do. Additionally, we wanted to burnish our existing branding tool kit.
Provided solution
What were the reasons for choosing Daake?
I was introduced to Daake through a professional touch that was extremely lucky with their work. We conducted an extensive search of other branding agencies throughout the Midwest. After narrowing our search and reviewing different portfolios, we were most impressed with Daake',s body of work and the discovery process they instrument with each client.
Please give as much detail as practicable because the work done
The process began with separate one-on-one meetings, followed by surveys of our handlement and team. Then, Daake presented results and suggested follow-up actions. Our team was given the choice of three different branding directions, and Daake generated new logos, phraseology guides, and vehicle advertisement designs. They also performed an inner audit of all client-facing materials and developed a website and organisation video.
Were there any dedicated handlers or teams that you worked with?
I worked straightly with the chairman and a dedicated team comprised of a project handler, a creative ruler, and a copywriter.
Results accomplishd
What results did you accomplish unitedly with Daake?
Our rebrand with Daake has been the best thing I’ve done in my 10 years in our marketing section. We consistently take compliments on our logo and marketing materials, our website commerce is up 1,000%, employees order dramatically more branded clothing, and our fleet of 70 vehicles has befit our most dominant advertising platform.
How do you rate the interaction and interaction with Daake?
Branding is obviously what Daake does best, but their interaction is a close second. It almost seems effortless. They’re always on time, if not soon, with project/status updates, and they’ll gently nudge you along to fix projects stay on schedule.
What precisely do you attend to be the key specialty of Daake?
Being honorable, I don',t like most sales/discovery processes. That said, Daake is authentic, and I felt snug sharing our organisation’s story, which they spun into branding enchantment.
What should be done better, if there are any desired improvements?
The Daake team is full of design and rebranding experts. Selfishly, I would like them to propose more labors.
