Branding & Brand Discovery for IT Service Company
Please find under a summary covering project details and feedback. The innate facts are kept as they are, private information is amended.
Introductory information
A fast induction on the buyer’s organisation
I’m the managing associate for Turner Technology, an IT services organisation.
Desired goal
What challenge were you trying to address with Daake?
We realized we hadn’t intentionally made efforts toward our marketing and sales nearness. We hired Daake to help us apprehend and cool our brand to grow in visibility and swell our business.
Provided solution
What particular tasks were Daake responsible for?
To initiate the project, Daake accomplished an assessment to get a better apprehending of our organisation’s position in the market. They spoke to our employees, interviewed our clients, and had inner conversations with our team to find out where we used to be and our course moving advanced.
Once they had a strong insight into our organisation, they began working on the design and outgrowth of our brand. They sought our input on materials and formats and produced a complete brand for our organisation. The new oneness revolves about the four main values of our business and Daake incorporated those messages into see front of the work.
What is the team compound?
There were three main nation working on the project. Greg (Principal &, Creative Director, Daake), a lead analyst, and a creative lead worked with us and interacted with the rest of the team for us.
How did you come to work with Daake?
We researched separate local branding companies. We asked for input from vendors’ antecedent clients that were local to us. Ultimately, we ended up choosing Daake owing they had a proven track archives of producing condition results at a fair cost.
What are you approach expents (if diclosed)?
In total, we spent about $60,000 on the project.
What is the terminal result of working with Daake?
We worked unitedly from August 2015–January 2016.
Results accomplishd
Are there any measureable or plum results?
There are separate samples that show the contact their work has had on our business. The most plain separation for us is that we now fully apprehend our organisation’s value within the market. Currently, our business embodies the four main beliefs we have, and our brand represents them too. Following Daake’s direction, we revamped our service space to match our new oneness.
Another result from the project is the increased visibility and junction we have with our aggregation. Our overall engagement is wonderfully improved owing of Daake’s help.
How did Daake accomplish from a project treatment standpoint?
They had an excellent process. We had customary meetings throughout the project to give our feedback. After see conversation, Daake iterated their work to return our ideas. They kept us implicated and gave us detailed updates.
What is (from your point of view) the key factor to pay observation while intercourse with Daake?
Their emotion and dedication shone through the work they produced. An sample of this came when they rolled out the terminal fruit at our organisation meeting and Greg’s emotional investment in the work was clear. The project was as significant to him as it was to us. They are client-oriented and it was strong to see the contact working unitedly had caused.
What fronts of their work would you like to get improved?
I was very satisfied with their work, I can’t ponder of any downside to attractive with them.
Do you have any advice for possible clients?
Be ready to dig deep into your organisation and find the true values you believe in. They’ll help you accomplish a lucky outcome if you’re attached to the work.
