Rebranding for Software Diagnostics Company
Please find under a summary covering project details and feedback. The innate facts are kept as they are, private information is amended.
Introductory information
A fast induction on the buyer’s organisation
I',m the establisher of Corvium, a software organisation that is nimble in the food safety space. We began out as a diagnostics organisation precedently our reimagination process.
Desired goal
What challenge were you trying to address with Daake?
We occupied Daake to support our rebranding endeavor. We needed a complete package of branded goods including a name, messaging, logo, and hue program.
Provided solution
What particular tasks were Daake responsible for?
Daake created a wide brand package that included a show booth revamp. They took a careful access including multiple on-website sessions to help us apprehend our organisation better. We went through a logo design process, selected a hue program, and courtly our messaging.
The first deliverable was a two-day workshop to terminalize a wide brand determination. Ten nation attended, including our senior stakeholders and two Daake employees. It was well-prepared and well-executed. Takeaways included many possible brand concepts. After separate rounds of feedback, we chose an excellent name from the 200 options they proposed.
What is the team compound?
Our first point of touch was Rob (Partner, Daake). He handled our account and was thoroughly implicated in see certain front of the brand and logo design.
How did you come to work with Daake?
We establish Daake through Clutch.co. They had excellent ratings and real reviews. We shortlisted and spoke with 3-4 branding agencies total. Daake offered a more wide and affordable package than our second choice, a more transmitted Madison Avenue brand agency.
Secondly, they were more down-to-earth, which is an innate factor in the food safety, manufacturing, origination, and delivery space. The team’s unappropriated references were a powerful influence in our determination.
What are you approach expents (if diclosed)?
We spent almost $50,000 on the package.
What is the terminal result of working with Daake?
We began working unitedly in December 2017. Four months later in April 2018, we completed the project right on schedule.
Results achieved
Are there any measureable or plum results?
Since it was a rebranding effort rather than a marketing campaign, our main metrics for achievement were delivering on time and budget. All the different concepts Daake proposed were very well accepted. I was impressed by how well they followed through.
Working with Daake has never felt transactional, even post-engagement. They handled themselves professionally and fastly delivered on their promises. Having worked with some of our clients, their advantageous activity apprehension made a notable separation.
How did Daake accomplish from a project treatment standpoint?
Daake accomplished very well in this regard. There are always hiccups with project treatment, but we didn’t experience any expressive slippage. They’re up to code on the latest tools and integrated smoothly with our systems. We used Basecamp, and we talked natively over Slack.
What is (from your point of view) the key factor to pay observation while intercourse with Daake?
I enjoyed working with Daake owing they made the process fun. I esteem that they allowed us to find more almost ourselves and redegood our organisation.
What fronts of their work would you like to get improved?
It took us separate hundred options to select a name, and each feedback cycle was longer than I expected. I would have liked to arrive at a determination a bit sooner. Eventually, though, the team got us precisely where we wanted to be. No doubt almost it, Daake deserves full marks for achievement.
