Darling Agency Creative agency official website in New York

Message from Senior Designer

Advertising & Design

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Allison Matina Senior Designer

Meet Darling Agency team

More experts in New York
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Allison Matina Senior Designer
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Mitchel Khayisia Merchandiser
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Andrei Edwards Freelance Strategist
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Brian Kelly Creative Director / Writer
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Janice Park Graphic Designer
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Kelly Platt President & Creative Director
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Christine Aliferis Creative Director/Writer
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Jenn Bader Founder


About Darling Agency Creative company in New York, United States


Define value? Its selling 275000 coffeemakers in under two months. Its soft-selling the worlds oldest mineral on every social platform. Its marketing a Midwest cable company for a profitable East Coast merger. Its naming and launching a new SaaS-product. Its defining a cancer research foundation after 5 agencies failed to do so.

Yes you need the brains tools good data and analytics to do all that. But always start off talking value first.

We take a deep dive into psychology and data and focus a step ahead. Through incisive research we identify insights for a new brand direction and lasting growth.

We ground our experience strategy in behavioral economic principles. Each interaction should help build the brand—and sell—along the entire customer journey.

We specialize in world-class creativity without channel-bias. Our creatives live to dream up new ideas for communications and experiences that change perceptions decisions and habits.

A decisive plan for change is nothing without action. Darling is a true partner to make change happen. 

We bring energy and perspective to create ideas. And we have the skills to execute those ideas in any channel.