About Datassential Market Research company in Chicago, United States
Datassential was founded in 1999 by a few idealistic friends focused on the pursuit of a single mission; to help the food amp; beverage industry make simply smarter decisions. By embracing big data and software our small company has grown and empowered hundreds of leading food amp; beverage manufacturers retailers and operators to more effectively develop market and sell their products.
Food trends happen first on restaurant menus and MenuTrends is the gold standard used by hundreds of food manufacturers restaurant chains and retailers. Uncover emerging flavors monitor ongoing trends and innovate with confidence. Track and analyze todays hot food trends and forecast whats to come.
We help food amp; beverage companies of all sizes and segments more effectively develop launch and sell their new concepts by leveraging data. We believe innovation is the product of insight and that both should be accessible to participants across the food amp; beverage industry which is why were committed to facilitating inspiration through our products and services.
Data is meaningless without human interpretation creativity and action. From the very beginning Datassential has been defined not by our data but our incredible team and the relationships theyve developed with our community of customers. We remain committed to building and strengthening this community by connecting awesome people with awesome data tools.
Consumer preferences and purchasing behaviors are changing at unprecedented speeds and as a result the menu of strategies traditionally employed by food amp; beverage companies to effectively reach and engage customers must transform in parallel. Our talented team is focused on helping the food amp; beverage industry better leverage data and insights to forge their own path forward into the future.
’Datassential is an integral partner to our Marketing and Ramp;D teams. The breadth and depth of their Food amp; Beverage trend data and the support their teams provide is unparalleled in our industry and has helped our companys innovation efforts tremendously.’
’Datassentials syndicated data products are so easy to use and navigate! They have provided our teams with tremendous insights that have helped our company make key business decisions and deliver value-added solutions to our customers.’
’Datassentials software tools (MenuTrends INSIDER and SCORES) provide valuable insights and context to our product categories marketing and innovation initiatives.’
’Datassential continues to stand out as a company that provides valuable solutions and incredible support to our organization and the industry as a whole and for that we are very grateful.’
’Datassential is my top choice for insights. MenuTrends and FLAVOR are tools that have helped us identify popular dishes and ingredients along with valuable context regarding segment-specific insights and demographic information. Their SNAP platform is a critical component of our concept development process.’
’Oftentimes our customers and our internal stakeholders look to our team for the crystal ball on what will happen next…we are so grateful for our partnership in Datassential and having you guys to lean on for guidance on navigating these tough questions.’
’An effective marketing insights and data provider needs to have credible information an extensive research panel and attentive customer service. Whether it was their COVID-19 research trend webinars or their easy-to-use SNAP platform Datassential has all of the tools that our company needs and always finds new ways to exceed our expectations – every time.’
’Datassential was the first to immediately survey and assess the impact of COVID on consumers operators and the industry. Their immediate and ongoing insights on the extent of the impact as well as the predictors/outcomes of ongoing behavior were invaluable for us.’
’Datassentials tools are best-in-class and we rely on their full suite to develop winning new concepts faster and more effectively. Backed by Datassentials data amp; insights our innovation process delivers great results for our Operators and their Consumers. Datassential is not just a vendor; over the past 15 years of working with them Im proud to consider them part of my team.’
’An effective marketing insights and data provider needs to have credible information an extensive research panel and attentive customer service. Whether it was their COVID-19 research trend webinars or their easy-to-use SNAP platform Datassential has all of the tools that our company needs and always finds new ways to exceed our expectations – every time.’
