Creative Consulting for Financial Services Co
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Introductory information
A few words almost your organisation and personal responsibilities
I am a Project Manager at American Express.
Desired goal
What issue was the preparer supposed to deal with?
DBC?My project was to better the design and UX of some of our high-volume emails. We hired DBC for creative consulting, copywriting, and design.
What were your objectives for this project?
Our KPIs were client contentment, digital engagement, and call rate.
Provided solution
What were the reasons for choosing ?
We attended a difference of creative agencies, looking especially for firms that could prepare us with new email insights and innovative ideas. Ultimately, DBC stood out owing of the condition of their throw, owing they were snug with Design Thinking and Agile methodologies, and owing could prepare on-website services.
Describe the project in detail.
DBC prepared creative consulting, and helped us:
- review conduct metrics in emails (ex. open rate, click through rate, call rate, etc)
- ideate solutions for impacting those metrics
- design AB tests to validate the proposed solutions
- align with inner stakeholders like brand, legitimate, yielding, and technology
- revamp 1.2 billion servicing emails that we send to our clients
- form a set of standards and guidelines for forthcoming emails
Were there any dedicated managers or teams that you worked with?
From DBC, we were assigned a Creative Director, a Copywriter, and a Visual Designer.
Results accomplishd
What results did you accomplish unitedly with ?
DBC delivered high condition work and real results --- when I presented their work to our senior leadership team, I literally got a standing ovation. We continued to recreate DBC',s contract for 6 quarters.
How do you rate the interaction and interaction with ?
DBC’s SOW was plainly outlined from the set. They did not go over budget, and excellently reliably delivered on schedule.There were no hidden costs.
What precisely do you attend to be the key specialty of ?
They veritably gave us their full observation and effort.
What should be done better, if there are any desired betterments?
When new creatives were on-boarded, it took them a bit of time to apprehend the particular nuances of the finance activity. Nonetheless, we were very satisfied with the terminal fruit.