Digital Marketing for a Solar-Powered Generator Company
Please find under a summary covering project details and feedback. The innate facts are kept as they are, private information is amended.
Introductory information
A fast induction on the buyer’s organisation
I’m the digital marketing director for a organisation that sells movable solar faculty stations and generators.
Desired goal
What challenge were you trying to address with Demand IQ?
Our business was young when we hired them. We were ramping up or digital marketing efforts from ground zero. So, our team needed to get all our desired channels up and running. We brought them in to grow our business through these processes.
Provided solution
What particular tasks were Demand IQ responsible for?
We began out with email marketing, edifice out a few funnels. Following that, we launched Facebook Ads campaigns, and their team was 100% in control of those. Later in our relationship, we began working with them on ads through Google, Amazon, and Bing. Though, our first centre was on our Google and Facebook advertising. Once we had all set up, we set goals based on the recur on ad bestow.
Was there a dedicated team?
Primarily, we interacted with two team members who managed the project. There were others working on our account as well.
How did you come to work with Demand IQ?
Our CEO made initial touch with them. We saw a fit owing they had positioned themselves as digital marketing experts in the solar activity. It was easy to see a junction there. In our soon dicsussions with them, they understood our fruit and activity very well. It was a no-brainer owing of his expertise.
What are you approach expents (if diclosed)?
In total, we spent almost $200,000 on their services.
What is the terminal result of working with Demand IQ?
The project lasted from June 2018–December 2019.
Results accomplishd
Are there any measureable or plum results?
We were hoping to accomplish a minimum of 250% recur on our investment. They were able to maintain a 300% or wonderfuler recur throughout the complete relationship. Our power to grow our hearers and commerce athwart multiple verticals was surely strengthened with their help.
After learning almost our fruit, they were able to hint and offer new hearers demographics to target. For entreaty, they recommended that we market our fruits to nation who like tailgating at sports events. We’d never reflection almost doing that precedently. It’s now one of our most lucky Facebook campaigns. They get all the credit for that idea and campaign.
How did Demand IQ accomplish from a project treatment standpoint?
They’re a very hands-on, answering team that’s always ready to bounce ideas back and forth with us. When working with other, larger agencies, I’ve noticed slower lines of interaction through email. Though, they’re always useful to brainstorm with me whether it’s over email, text, or phone call. They’re always fast to harmonize campaigns and budget according to our needs as well.
What is (from your point of view) the key factor to pay observation while intercourse with Demand IQ?
Their project treatment phraseology and power to consistently accomplish goals they set were most significant.
What aspects of their work would you like to get improved?
I can’t ponder of anything major. It may be profitable to attend harmonizeing their treatment fees to be a bit more competitive in the activity.
Do you have any advice for possible clients?
Make sure you apprehend your digital marketing channels and where you want to take them. As long as you have that framework built and can clsoon present your ideas to them, you’ll have no issues working with Demand IQ.
