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Uniting four healthcare technology players under a new, unified brand.
The combination of four leading players in the fast-growing healthcare payment technology space positioned the new entity to become a healthcare IT powerhouse. But to realize its potential, the newly formed company, Zelis, needed an identity that reflected the shared strengths of the individual companies while laddering up to a united and compelling
offering for its clients. Built around the concept of “Experience Zelis,” the new brand’s name, voice, visual identity, and extensive digital touchpoints all reflect the company’s passion for providing the best client experience possible.New targeting and sales tools enabled the sales team to both show and tell the Zelis story. Empowered with a modular library of presentation slides, FAQs, an objection toolkit, and a competitive landscape analysis, the sales team can now effectively and consistently communicate its united value proposition.